AXA study spurs launch of mind health self-check tool in the Philippines

As mental health becomes an increasingly mainstream conversation in the Philippines, a new study by AXA reveals a critical disconnect between awareness and action - prompting the insurer to launch a digital tool aimed at turning concern into practical self-care.

AXA’s Mind Health Study shows that 65% of Filipinos say they are aware of mental health issues, placing the country among the highest globally for awareness. However, only about a third of respondents say they know what to actually do when they or others experience mental health challenges. The findings highlight a persistent gap between recognising mental health concerns and responding to them effectively.

Against this backdrop, AXA has launched the free and anonymous Mind Health Self-Check, a digital assessment tool designed to help Filipinos better understand their emotional wellbeing and access practical guidance. The launch reflects AXA’s push to move the conversation beyond awareness towards concrete action.

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“Awareness without action leaves people stuck, and in some cases, vulnerable to worsening conditions. That’s why education must go hand-in-hand with any awareness effort. We need to ensure that Filipinos not only recognise mental health issues but also know how to respond. Without that, we risk letting early warning signs escalate into long-term distress,” said Paula Ferrer Cheng, head of research and development at Mind You, AXA Philippines’ mental health partner.

The study further found that individuals who consider themselves well-informed - those who understand symptoms, support options, and response strategies - are significantly more likely to report positive mental wellbeing and better overall outcomes.

AXA Philippines CEO Ayman Kandil said the results underline the importance of accessible tools and guidance. “Awareness is an important first step, but real progress happens when people know they can take action with the right support. Guided by our purpose to act for human progress, AXA stands as a partner to Filipinos - helping them know they can take meaningful steps toward better mind health through access to practical, reliable resources and solutions.”

The Mind Health Self-Check evaluates three areas: current state of mind, skills and beliefs, and lifestyle. Users receive a mind health index score ranging from 0 to 100, categorised from flourishing to struggling, using AXA’s proprietary methodology. The tool is designed to provide clarity and encourage early self-awareness, helping users manage their mental state before challenges escalate.

Cheng noted that the issue extends beyond individual wellbeing. “The findings we see aren’t isolated. They reflect deeper strain that builds over time and highlights the need for early, compassionate support.” She pointed to separate research by Mind You, where the leading reason employees sought help was simply the need for someone to talk to, underscoring the role of connection and safe spaces.

Kandil added that delayed responses to mental health challenges can have broader consequences. “When people don’t know how to respond to mental health challenges, they may delay getting support - impacting both their personal wellbeing and their livelihoods. Filipinos who are more informed are better equipped to take action and to thrive.”

Founded in 1999, AXA Philippines is one of the country’s largest insurers, providing life and general insurance solutions to over a million customers. It is a joint venture between the France-headquartered AXA Group, GT Capital Holdings, and Metropolitan Bank and Trust Company, and is recognised by the Insurance Commission as a licensed life and general insurance provider.

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