Authentic Tea House brews 100 ‘Made in Hong Kong’ stories

Coca-Cola's subsidiary tea beverage brand Authentic Tea House (淳茶舍) has teamed up with Hong Kong actor Raymond Lam and portrait photographer Jimmy Ming Shum on an exhibition featuring 100 “Made in Hong Kong” stories from people in different walks of life.

This stems from the brand’s belief that “Made in Hong Kong” is more than a label of origin; it is a city imprint forged over time and shaped by human relationships.

Also known as “‘Savouring Hong Kong · Delicate tea notes’ 100 chronicles of the made in Hong Kong story” (「細味香港・細膩茶感」香港製造百人誌), the exhibition is available until 5 April at Festival Walk with free admission.

Curated by Lam, the exhibition uses large-format portraits and videos alongside tea-inspired reflections from generations of Hongkongers to present 100 “Made in Hong Kong” stories from all walks of life, positioning the campaign at the intersection of art and culture.

A spokesperson from Authentic Tea House told MARKETING-INTERACTIVE that the exhibition celebrates the “made in Hong Kong” spirit by bringing local stories to life through tea culture. By turning the city’s emotions into a tangible experience, it reflects the brand’s philosophy of crafting delicate, layered tea experiences.

The exhibition aims to build an emotional connection with consumers, showing how tea accompanies everyday moments and reflects Hong Kong’s unique identity and human connections.

Built around the concept of “extraction,” the campaign has drawn a parallel between tea craftsmanship and the lived experiences of Hong Kong people. It features 100 authentic Hong Kong stories across generations and professions, turning everyday moments into emotional brand narratives within a culture-led experience. Immersive engagement elements—including interactive installations, live sampling, and user-generated content—have been introduced to deepen participation. Commerce integration is also incorporated, with retail-linked redemption mechanics designed to convert engagement into purchase.

To promote the exhibition, the brand is running high-impact out-of-home (OOH) domination across the city, using media placements that reflect local style, such as street posters, to bring the “Savouring Hong Kong” concept to life. 

The campaign also spans Instagram and other digital platforms with dedicated hashtags, supported by celebrity and KOL amplification, QR-enabled interactions and downloadable content, as well as in-store touchpoints and purchase-led rewards.

Don’t miss: Authentic Tea House refreshes logo and product packaging

Back in July last year, Authentic Tea House invited Lam to front its rebranding campaign, which included a refreshed logo, new packaging of its new beverage range featuring new flavours.

As part of the rebrand, a refreshed brand logo and clean, modern visuals that emphasise tea quality and sensory enjoyment have been introduced. Furthermore, the products also come in sleek square bottles with bold, colour-coded flavours for easier shelf navigation. A vibrant rainbow-coloured series aims to enhance shelf impact. The product range has also expanded with an Oolong tea variant featuring a smooth, well-rounded taste and lasting finish.

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