Audi and adidas take F1 off the track and into your wardrobe

Audi is shifting gears into Formula 1 with its own factory team from March, and fans can now get in on the action with a new lifestyle-meets-performance collection. The adidas x Audi Revolut F1 Team collection dropped globally in stores on 19 February.

The collaboration spans over 160 pieces, giving fans a choice between official teamwear and a lifestyle-focused fanwear line. Both promise adidas’ signature quality, comfort, and design.

The fanwear line, featuring the 'DNA' range, 'Elevated Fanwear' range, and drivers’ merchandise, is designed for everyday wear beyond race weekends. The 'DNA' range anchors the collection with essential pieces in the team’s primary colours, while the 'Elevated Fanwear' range blends clean design with subtle branding for a modern, lifestyle-ready look. Limited-edition special drops throughout the season aim to celebrate style, culture, and the evolving identity of the Audi Revolut F1 Team.

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Official teamwear debuted in Berlin in January. Functional clothing combines the latest adidas technologies with tailored designs for drivers, engineers, and mechanics. Subtle grey and chalk tones echo the Audi R26’s titanium paint, while red accents reflect the team’s Formula 1 visual signature.

The full collection is available online, and select retail partners, with a preview at the adidas pop-up in the Audi House of Progress from early March 2026.

MARKETING-INTERACTIVE has reached out for more information. 

The collection follows Audi’s unveiling of its new Formula 1 identity last November through the "Audi R26 Concept," which positions the global motorsport platform as a launchpad for a sweeping brand transformation from 2026 onwards.

Revealed at the Audi Brand Experience Center in Munich, the concept introduces the company’s refreshed visual identity, design philosophy, and new colour direction of titanium, carbon black, and Audi red, with red Audi rings reserved exclusively for its F1 presence. Audi CEO Gernot Döllner described the F1 programme as “the next chapter in the company’s renewal”, aimed at making the brand “leaner, faster and more innovative” while leveraging the sport’s global reach and younger fanbase.

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