Asahi Super Dry taps Henry Lau to bring Nama Jokki Can to China

Japanese beer brand Asahi Super Dry is introducing its Nama Jokki Can in Chinese Mainland. To mark the debut, the brand has named Canadian singer-songwriter Henry Lau as its brand ambassador, inviting consumers to experience a thrilling, foam-topped draft beer straight from a can.

Following massive success in Japan, South Korea, Taiwan, and Hong Kong, the launch represents a bold new milestone in Asahi’s premiumisation strategy across Mainland China.

The Nama Jokki Can delivers a draft‑style experience that closely mirrors freshly poured beer at a bar, all in a convenient can, and transforms the simple act of opening it into a more ceremonial sensory moment.

With its innovative full‑open lid and special interior coating, fine foam forms naturally upon opening, recreating the rich, layered sensation and fresh taste of beer served at a bar or restaurant. Designed for contemporary drinking occasions, from social gatherings and casual nights with friends to music‑filled moments and everyday premium experiences, it offers a distinctive way to enjoy Asahi Super Dry.

Asahi Super Dry has appointed Lau as the launch ambassador for the Asahi Super Dry Nama Jokki Can in Chinese Mainland and as the face of the broader Asahi Super Dry line-up, including Asahi Dry Crystal and Asahi Dry Crystal 3.5. Lau has built a multifaceted international career as a singer, actor, and music producer, combining a global outlook with distinctive creative strength, earning wide recognition worldwide.

Lau's artistic identity closely reflects Asahi Super Dry's core values of craftmanship, modernity, innovation, and energy. His involvement connects Nama Jokki Can's distinctive draft‑style experience with contemporary cultural relevance for Chinese beer lovers. Following Asahi’s high-profile 2025 campaign with BLACKPINK, partnering with Lau marks a strong next chapter in deepening local consumer connection.

This launch builds on the momentum from other Asian markets, including Japan, South Korea, Taiwan Region, China, as well as Hong Kong, China, where Nama Jokki Can has already demonstrated strong consumer appeal and commercial potential. This track record supports the product's debut in Chinese Mainland and reflects Asahi Super Dry's confidence in its long-term growth potential in the market.

"We are honoured to introduce this groundbreaking innovation, the Asahi Super Dry Nama Jokki Can, to consumers in the Chinese Mainland. It artfully combines Asahi's proud tradition of precision brewing with the authentic enjoyment of draft beer, elevating the simple act of opening a can into a moment of ritual and pleasure," said Kinyi Choo, managing director, Asahi Beer Asia. 

"The Nama Jokki Can helps create meaningful moments of genuine connection, making every sip feel fuller and more satisfying, and making every shared occasion more memorable. Looking ahead, we will continue to enhance this elevated experience and bring more surprises and value to Chinese consumers who seek quality and taste," Choo added. 

"When developing the Asahi Super Dry Nama Jokki Can, our ambition was to redefine the essence of the draft beer experience while remaining true to the distinctive character of Asahi Super Dry," adds Mizuho Kajiura, chief global officer, Asahi Group Japan. "Introducing this innovation to the Chinese Mainland is part of our global vision to create drinking experiences that transcend markets, cultures and occasions. Through our continued focus on research and development, we are constantly exploring how our brewing expertise can better meet local consumers' taste preferences and lifestyles."

MARKETING-INTERACTIVE has reached out to Asahi Super Dry for more information. 

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