Anak turns up the heat with climate-themed fashion showcase

Global design and brand agency Anak will present "HOT BODIES", an exhibition exploring how fashion and apparel can adapt to rising global temperatures.

Running from 6 to 28 December 2025 at New Bahru, the exhibition will feature specially commissioned works co-created with international artists and designers. Among them are Jean Jullien (France), HARRI (UK), Tanchen (Singapore), Greater Goods (UK), and Front Office (Australia/Japan).

The pieces tackle everyday heat-related challenges, such as resistance to outdoor activity, frequent sunscreen application, and the need for long-lasting UV protection. Anak said the showcase aims to spark discussion on how design can help humanity cope with increasingly hotter living conditions.

In conversation with MARKETING-INTERACTIVE, Hanyi Lee, founder and creative partner at Anak said it positioned "HOT BODIES" as part of the agency's broader creative narrative.

“One of our primary interests at Anak is showcasing an Asian creative point of view to a global audience. As an equatorial island country, heat has always been close to home. Now that it’s an urgent global problem making international news, it felt critical to forward a perspective rooted in a tropical Asian lens, informed by our global network of creative collaborators," she said. 

Beyond raising awareness, Lee sees the exhibition as both a cultural platform and a living portfolio. “It proves our ability to craft immersive experiences, guide meaningful collaborations, and translate urgent ideas into compelling design responses. For clients, it illustrates how complex themes—climate change, heat resilience, future living—can be transformed into accessible, narrative-driven work," she said. 

Lee added that the exhibition positions Anak as receptive to cross-sector collaboration, welcoming partnerships with fashion designers, innovators, cultural institutions, and brands keen to explore forward-looking narratives.

Ahead of the launch, Anak will host exclusive behind-the-scenes previews from 11 to 13 September at its creative studio. The sessions will include a studio tour, a first look at the collection, and discussions on how design can support climate adaptation.

The exhibition is part of Singapore Design Week 2025,with Anak promoting the exhibition through its own channels. The agency will also work with its 10 global collaborators to cross-promote content, share behind-the-scenes insights, run giveaways, and engage media partners.

A community outreach plan is underway to involve educational institutions, cultural partners, and interest groups, particularly around the Emporium and workshop spaces within the exhibition. Additional events and programming will be progressively unveiled to sustain awareness, engagement, and footfall throughout December.

Agencies across Singapore have been pushing the boundaries of product innovation this year. In May, BBH Singapore rolled out "Rinse & repeat", a conceptual soap bar blending personal catharsis with a satirical tribute to the creative grind. The project served as both a metaphor for the emotional toll of agency life and a celebration of persistence in the industry.

BBH also introduced "Unthinkables!", which it claims could be Singapore’s first legal chewing gum, without technically being gum. The product mimics the taste and chew of traditional gum but contains no gum base, making it water-soluble and permissible under local regulations.

Meanwhile, social media agency GOODSTUPH marked Pride Month with #MajulahSissypura, a merchandise line created for Pink Dot 2025. The campaign reclaims queer slurs by turning them into school-inspired outfits and keychains, with the goal of helping the LGBTQ+ community rewrite past traumas with pride.

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