Ace Saatchi & Saatchi launches five specialist hubs across growth, content and AI

Ace Saatchi & Saatchi has introduced five specialist capability hubs spanning digital growth, social content, brand identity, brand consultancy and AI-enabled creative production, as the agency seeks to address increasingly complex client needs.

Announced on 28 September, the hubs operate as an integrated ecosystem under Ace Group, giving clients access to specialist expertise across multiple disciplines without having to manage separate agency partners.

“Clients’ demands have shifted, and we need to provide solutions by highlighting our expertise, not just on creative vision and judgement, but also on distinct capabilities that drive value to their business,” said Mio Chongson, president and COO of Ace Saatchi & Saatchi.

Don't miss: Toyota Hilux gets muddy in latest Saatchi & Saatchi campaign

The five hubs are Lemonade, Scrollhouse, Designery, Brandstone and Airie Creative Labs. They build on the agency's existing expertise in brand building, social content, digital solutions, performance marketing, design and AI-enabled creative work.

Lemonade focuses on digital growth and transformation, bringing together performance marketing, search, commerce, customer experiences and intelligence to help brands connect their digital ecosystems and pursue measurable business outcomes.

Scrollhouse, meanwhile, is Ace Group's dedicated content creation team. It develops social-first content at scale, with the aim of capturing fragmented online audience attention and encouraging participation.

Designery specialises in brand identity and design systems, combining strategy and design to establish distinctive brand expressions across touchpoints. Brandstone focuses on brand consultancy, using research, strategy and design to help businesses understand market changes, define their positioning and strengthen their competitive standing.

The fifth hub, Airie Creative Labs, combines human creative expertise with AI-enabled systems and workflows. The unit aims to help brands explore more creative possibilities, improve production efficiency and expand the range of content they can produce while retaining human direction and creative judgement.

The launch reflects Ace Saatchi & Saatchi's effort to complement its core creative offering with more specialised capabilities, bringing together strategy, creative development, technology and production within a single agency ecosystem.

Related articles:
Saatchi & Saatchi Australia strengthens creative leadership with new ECD appointments
Saatchi & Saatchi appoints Leif Stromnes as chief strategy officer
‘Creativity isn’t dead, it’s evolving’: Saatchi & Saatchi CCO on AI and the future of storytelling