7 SG60 films that stuck to us like kopi on a white tee

Singapore may be turning 60, but it’s clearly ageing like fine kopi (coffee)  — full of flavour, character, and a knack for making people smile. This year’s SG60 films have served everything from nostalgia-drenched memories to heart-tugging tributes and a dash of humour for good measure.

Whether they’re celebrating our hawker heritage, neighbourhood quirks, or the uniquely Singaporean way we say “okay lah”, these films are a reminder that national pride can be as warm and comforting as kaya on toast.

Here are a few of our favourites from 2025’s SG60 celebrations.

Don't miss: Is your SG60 brand film a one-hit wonder?

1. Agency for Integrated Care (AIC)

Who says ageing means slowing down? AIC’s SG60 film flips the narrative with seniors who are anything but retired from life’s adventures. From cycling and baking to hitting the books for university graduation, the one-minute “Celebrating life” video captures the spirit of staying active, curious, and unstoppable.

This film is more than just feel-good moments, it’s part of AIC’s broader campaign encouraging positive attitudes towards ageing and boosting awareness of Age Well SG programmes. It’s a timely reminder that getting older doesn’t mean giving up but embracing new opportunities with energy and purpose.

Read more here. 

2. DesignSingapore Council

Can you really design a nation? DesignSingapore Council’s SG60 film doesn’t just ask the question, it shows how design has quietly shaped Singapore’s success story for six decades. Developed with Kinetic Singapore, the film reframes design beyond pretty visuals, positioning it as a mindset of intentionality that’s influenced everything from city planning to identity and future-readiness.

It’s a bold take that challenges viewers to see design as the invisible hand behind the systems and spaces that make Singapore tick. The campaign is a smart reminder that good design isn’t just about looking nice, it’s about building a nation that works for everyone, today and tomorrow.

Read more here. 

3. Ministry of Culture, Community and Youth (MCCY)

What stood out about MCCY’s SG60 film series is how it celebrates multiculturalism through the quiet power of everyday moments. Across three 75-second films, we see Singaporeans from different backgrounds working side by side, whether it’s learning new skills or sharing simple tasks, showing harmony in action rather than just words.

This isn’t about big ceremonies or speeches, but real-life exchanges where diverse cultures blend effortlessly, sparking fresh ideas and building mutual respect. It’s a subtle yet powerful snapshot of how Singapore’s social fabric is woven together through daily collaboration and shared purpose.

Read more here. 

4. Ministry of Digital Development and Information (MDDI)

Directed by veteran filmmaker Roslee Yusof, MDDI’s SG60 film feels like flipping through a living scrapbook of Singapore’s past six decades, each page layered with stories of multiculturalism, bold choices, and sheer resilience. But what we like is that it doesn’t stop at nostalgia.

Instead, it pivots to the future, nudging Singaporeans to think about what comes next. The call to “give back” and “share ideas” isn’t framed as homework; it’s an open invitation to be part of writing the next chapter. It’s a reminder that nation-building isn’t a spectator sport, and that the baton is always being passed, whether we notice it or not.

Read more here. 

5. National Council of Social Service (NCSS)

NCSS’ SG60 film is basically a love letter to resilience and community spirit, wrapped in a cinematic hug. Set to A million dreams from The Greatest Showman, it pairs the soaring voices of the Voices of Singapore Children’s Choir and Starlight Voices with vignettes of people chasing big goals and overcoming obstacles, from earning a drone sponsorship to running alongside the visually impaired.

What we liked most is how it doesn’t just stop at the “aww” moments. Each story feels grounded in reality, showing the grit it takes to get from point A to point B, and the people who quietly help along the way. It’s the kind of film that reminds you our dreams don’t exist in isolation, they’re built together, in little acts of support and encouragement.

Read more here. 

6. Singtel 

Singtel’s SG60 film is a time machine with a data plan. Opening with grainy black-and-white footage of the first National Day Parade — think Yusof Ishak, Lee Kuan Yew, and streets lined with waving crowds — it fast-forwards to today’s celebrations, where the view is just as spectacular but framed through phone screens, livestreams, and social feeds.

It’s a clever way of showing how far we’ve come, not just as a nation but in how we connect with each other. The shift from simply witnessing history to instantly sharing it says a lot about the role of technology in shaping our collective memory. Plus, with group CEO Yuen Kuan Moon front and centre, it’s also Singtel quietly staking its claim as part of that journey.

Read more here. 

7. Singapore Kindness Movement (SKM)

The Singapore Kindness Movement’s SG60 trilogy is proof that kindness ages well, and looks pretty cinematic, too. Shot entirely in single takes, each short film moves through a different era, starting in 1966 and leaping to a speculative 2025, all threaded together by three themes: care, connection, and contribution.

What makes it pop is the recurring “Singa girl”, a masked, almost mythical figure who appears just long enough to nudge someone into doing the right thing. It’s subtle, not preachy, and the use of SKM’s own term “Greatitude” (a mash-up of “be greater” and gratitude) gives it a rallying cry feel.

It’s the kind of series that makes you reflect on how small, everyday acts of grace have quietly built the Singapore we know, and how they’ll shape the one we haven’t seen yet.

Read more here. 

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