2025 salary guide: How much can SG marketers expect to make?

In a rapidly evolving professional landscape shaped by economic uncertainties and shifting workforce dynamics, understanding salary trends is paramount for both marketers seeking new opportunities and companies aiming to attract and retain top talent.

As companies adapt to ongoing geopolitical tensions, rising operational costs, and lingering economic headwinds from the preceding year, attracting and retaining skilled professionals remains a key challenge, this is according to the Robert Walters global Salary Survey, a leading specialist recruitment firm.

In Singapore, professionals switching jobs can anticipate salary increases ranging from 12% to 15%, with some high-demand sectors, such as AI and data, potentially seeing increases of up to 20%. However, those remaining in their current roles may only see adjustments between 2% to 5%, primarily reflecting inflation.

The survey also highlights the prevailing uncertainty among professionals, with 53% expressing uncertainty or pessimism about receiving any salary increases in 2025. On the other hand, 85% of those planning to switch jobs are likely to request salary bumps exceeding 10%, with 24% even aiming for increases above 20%. This disparity underscores the growing leverage job-seekers hold in a market hungry for skilled talent.

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Below, Robert Walters has provided a snapshot of what you should be earning in 2025 in the marketing and communications industry in Singapore. 

Digital and eCommerce

Marketing 

PR & communications 

Sales 

In an earlier article by MARKETING-INTERACTIVE, more than nine in ten business leaders  (34% very important, 60% somewhat important) consider strong thinking skills important in their decision to hire candidates for their organisation. Nearly all (47% very important, 49% somewhat important) view thinking skills as crucial for augmenting or supplementing employees’ technical skills in the face of emerging technologies like artificial intelligence (AI).

Yet more than four in five of them (28% to a large extent, 57% to a moderate extent) acknowledge that there is a gap in thinking skills in their organisation to a certain degree. Despite this, less than half of business leaders (43%) have sent their employees for thinking skills training in the past year, citing a lack of clear metrics or tools to measure progress in thinking skills development (41%). This is according to NTUC LearningHub’s Special Report 2024 on Thinking Skills in a Digital Age, which investigates how thinking skills complement technical skills to build a resilient workforce capable of navigating the complexities of the emerging digital economy.

Other challenges include inconsistent understanding or definition of what constitutes effective thinking skills (38%), and difficulty in tailoring thinking skills training to suit diverse roles or departments (38%) among the key challenges they face.

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Marketers, here is your 2024 SG salary guide