Zoo Group bags fresh government and corporate appointments

Zoo Group has expanded its portfolio with a string of government and corporate appointments, securing new work from the Ministry of Culture, Community & Youth (MCCY), People’s Association (PA), Land Transport Authority (LTA) and Johnson Controls International (JCI).

For MCCY, Zoo Group will oversee social and digital content for the ministry and its public office holders across Facebook, Instagram and TikTok. The agency also retained its partnership with the PA, which renewed the social remit of its 'Active Ageing' and 'Family Life' divisions. 

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Meanwhile, LTA has tapped Zoo Group to compose and produce the 'Caring Commuters' theme song, part of its efforts to promote kindness and consideration on public transport.

On the corporate front, JCI appointed Zoo Group to lead its 140th anniversary and SG60 campaign, spotlighting its commitment to technology and Singapore’s Smart City vision.

“We have found a winning team – highly strategic, dependable and always ready to rise to the challenge,” said Mitchell Tan, managing director of JCI Singapore.

Commenting on the wave of appointments, Sean Badlishah, group managing director at Zoo Group said,  “All credit goes to the team. I’m awed by the camaraderie, maturity and razor-sharp thinking, and it’s their time to shine.”

He added that it's "not easy to quantify something as tangible as culture", when commenting on the MCCY win. 

On winning PA, Kayler Chong, strategy and growth lead at Zoo Group said that "audiences are moving faster than ever, and we have to be right by them — turning sharp insights into bold ideas that cut through." Work for the account will be focused on creating meaningful moments and connections that last. 

“We were inspired to create a culture of care and consideration among commuters with the goal of everyone moving as one,” said Joel Chin, creative director at Zoo Group on the LTA win. 

In tandem, Joel Lim, senior copywriter, added that the LTA collaboration “struck the right chords” as both parties shared the goal of moving people.

Zoo Group isn’t the only agency scoring multiple clients recently. In July, integrated communications agency APRW added three new accounts spanning community, creative and talent development.

APRW was appointed by Our Tampines Hub as its public relations agency on retainer, leading corporate and public communications, media relations, targeted outreach and integrated support to strengthen brand presence and community engagement.

In the creative space, the agency is handling publicity for SOZO’s AFA Creators Super Fest Singapore 2025, expected to bring together more than 300 creators, cosplayers and crafters from 2 to 3 August at Suntec Singapore.

APRW has also partnered with the Singapore Chamber of Commerce Indonesia for the inaugural SingCham Uplifting Scholarship, playing a dual role as corporate partner providing financial and internship support, and as its pro bono communications agency.

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