Wellcome joins forces with 8 brands for limited-edition collections to celebrate 80 years

In celebration of its 80th anniversary in Hong Kong, Wellcome has collaborated with eight consumer goods brands to launch exclusive limited-edition collections.

The eight brands include Coca-Cola, San Miguel, VITA, Four Seas, Amoy, Glad, Dettol and Meadows. Each collaborating brand features a unique design of each product packaging, which collectively narrates the story of Wellcome's 80-year bond with the community. 

The packaging features classic Hong Kong street scenes rendered in a nostalgic, hand-drawn style by local artist No Paper Studio (無紙用). The illustrations depict elements such as Wellcome's iconic red truck, couples shopping for groceries in the supermarket, and beloved local landmarks like the ifc, the Former Kowloon-Canton Railway Clock Tower, and the Hong Kong Observation Wheel.

For example, Coca-Cola's "Share a Coke" collection has featured the Chinese name of Wellcome, "惠康", printed on the cans. Meanwhile, San Miguel has introduced an exclusive can-shaped cup adorned with the Wellcome branding. Other collaborating brands, including Amoy and Four Seas, have also released limited-edition packaging for Wellcome.

Wellcome’s own brand, Meadows, is also joining the celebration with special editions of various consumer products such as bathroom tissue, sesame crackers, and distilled water. Selected items come in "more for the same price" value packs, offering great value.

MARKETING-INTERACTIVE has reached out to Wellcome for more information. 

Don’t miss: Wellcome locks in low prices across 100 essentials to combat inflation

Recently, Wellcome has united every Hongkonger to combat inflation with its “Everyday value” price-lock, fixing low prices on 100 everyday essentials.

This comes as Hong Kong’s overall consumer prices have risen by more than 20% over the past decade, according to the Census and Statistics Department. Food prices have increased by an average of 3.1% a year, and in the first half of 2025 the Composite CPI was 1.7% higher year on year – pushing up household living costs.

Aligning with the brand mission “Always fresh, always value, always here for you”, the initiative spans fresh food and groceries – including vegetables, meat, bread, eggs, milk and more – with savings of up to 40%. Running until 31 October, Wellcome will continue to provide a variety of fresh food and daily necessities based on customer feedback, lock in low prices, and continue to serve the community by staying close to their needs.

To promote the "Everyday value" price-lock initiative, Wellcome has introduced themed mailboxes throughout the city. Each unique design embodies Wellcome's dedication to quality and assurance while adding a touch of sweetness to the community. The initiative aims to bring smiles to passersby. Additionally, Wellcome has collaborated with local influencers to create humorous Instagram reels featuring micro-dramas that highlight the initiative.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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