Weekly roundup: Scoot's sentiments soar, Bobba, Simu Liu's PR crisis and more

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with surprise flight boardings, AI developments and more. 

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Scoot's sentiments soar after PM Wong flies airline from Laos to Singapore

Local budget airline Scoot has seen its sentiments soar to 89.1% positive and 2.5% negative after Singapore's prime minister Lawrence Wong took the airline as he travelled from Laos to Singapore recently. 

In a video, which was originally posted by a CNA journalist, Wong boards the carrier and smiles and waves at the crowd of Singaporean elderly travelers who were on a tour in Laos. He then takes a seat in the aisle at the front of the plane. 

Read more here. 

2. Sneaker-LAH and ASICS partner up for MAMEE Monster-inspired shoes

ASICS Malaysia continues to celebrate Malaysian culture through another bold collaboration with SneakerLAH and MAMEE MONSTER, this time paying tribute to one of Malaysia’s most beloved snacks, MAMEE MONSTER.

This latest collaboration introduces the ASICS SKYHAND OG “MAMEE MONSTER”, a unique fusion of street style, nostalgia, and Malaysian culture, all wrapped up in a design inspired by the iconic crunchy noodle snack.

The ASICS SKYHAND OG “MAMEE MONSTER” takes inspiration from a fond childhood memory of enjoying the MAMEE MONSTER noodle snack after school, chasing down the “Roti Man” on his bike or stopping by a convenience store to grab a pack.

Read more here. 

2. Simu Liu calls out bubble tea brand for cultural appropriation: Why its apology missed mark

Canadian bubble tea company Bobba has released a statement following a recent cultural appropriation controversy it was involved in.

The brand recently appeared on TV show Dragon's Den where it pitched to a panel of investors. During its pitch for CA$1 million, the owners Sebastien Fiset and Jess Frenette said Bobba aims to "disturb" the bubble tea market with a bottled version of the drink, describing it as a "trendy sugary drink that you queue up for, and you are never quite sure about its content." 

Read more here. 

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