Unilever clinches the ‘Marketer of the Year’ crown at MEA Indonesia

Unilever Indonesia dominated the 5th annual Marketing Excellence Awards Indonesia, taking home the coveted Marketer of the Year title after sweeping 11 Gold, seven Silver and five Bronze trophies.

The FMCG giant’s winning campaigns spanned 17 categories and a portfolio of brands including Sunlight, Rinso, Lifebuoy, TRESemmé, Dove, Bango and Molto. The work was delivered alongside agency partners including WPP Media - Mindshare, MullenLowe Lintas Indonesia, Ultima Asia Network, Alchemy, Jet Commerce and YMT.

Among Unilever’s standout wins were “Adu Cepat Sunlight vs Whoosh #BersihSecepatWhoosh”, “Laundry Majapahit: From Household Chore to Social Phenomenon” and “Lifebuoy: AI-Powered Hyperlocal Store Personalisation”, highlighting the breadth of its work across creative storytelling, technology and consumer engagement.

Grab Indonesia was another major winner, securing six Gold, two Silver and four Bronze trophies. Its winning campaigns included “GrabHemat: Awet Murah Tiap Hari” and “Grab Murah Non Stop”, both created with M+C Saatchi Performance, as well as “GrabUnlimited 2025”, done with 5758 Creative Lab.

Amerta Indah Otsuka also made its mark with two Gold, five Silver and three Bronze trophies. Its wins included “IONATION 2025 by ION WATER: Connecting the Wellness Loop”, developed with KOI Organize, 2230 Sports Agency, Sagacita, Goodreason Ad and WPP Media; “Belum minum POCARI SWEAT saat Sahur? Ter.. la.. lu..”, with Dentsu Creative Indonesia, WPP Media and Feel Good Network; and “Fibe-Mini: AI Fiber Scanner”, with Dentsu Indonesia.

Other winners included Bank Central Asia, Telkomsel, Paragon Technology & Innovation, Rekso Nasional Food, DANONE-AQUA, Shell Indonesia and Beiersdorf Indonesia.

The awards culminated in a gala dinner at The Westin Jakarta on 15 October, bringing together marketers, brands and agencies to celebrate the campaigns and teams shaping Indonesia’s marketing landscape.

Winners were selected by a jury of senior client-side marketers, who assessed entries for creativity, strategic thinking, innovation and impact.

Check out the full list of winners here.

Congratulations to all the winners and finalists of this year’s Marketing Excellence Awards Indonesia.