UA Finance taps former child star Eric Cheng to hype armwrestling championship

UA Finance is sponsoring the Hong Kong International Armwrestling Championship 2025, adding a dynamic touch to the event with former child star Eric Cheng (pictured right) featured in its promotional campaign.

Cheng shot to fame after starring the classic 2001 government commercial for the Social Welfare Department, which includes the memorable line, "Just when I was about to play ball, it started to rain. Is even the weather against me?” (打波先嚟落雨, 唔通連個天都唔鍾意我呀?).“

Organised by the Hong Kong ArmWrestling Association and recognised by the International Federation of Armwrestling (IFA), the championship will be held on 11 October at Mira Place, Tsim Sha Tsui. It aims to raise awareness, attract new fans, and further develop the armwrestling movement in the city.

Meanwhile, UA Finance has been committed to giving back to the community and actively embracing its social responsibility for over 30 years, according to the release. This sponsorship aligns with the brand's slogan, “助你一臂，鬆一口氣”.

To generate excitement, UA Finance has collaborated with the local PR agency The Bridge Agency to launch a series of advertising photos featuring Cheng. Alongside fitness coach Henry Cho, the visuals feature them displaying their strength, aiming to energise the crowd.

Additionally, UA Finance will launch a pre-event street challenge in Mong Kok on September 20. Participants who can defeat a representative from the Hong Kong ArmWrestling Association on-site will immediately win HK$500 in cash, along with free entry to the championship.

Paul Lui, CEO and executive director of UA Finance, said: “UA has always upheld the principle of ‘people-centric’ service, offering professional and flexible loan solutions to meet the liquidity needs of Hong Kong residents, thereby 'supporting you' and injecting positive energy into their lives so they can ‘breathe easy’.” 

“This is why we have partnered with the Armwrestling Association to host an open competition, aiming to significantly promote this emerging sport. The ‘UA Finance Hong Kong International Armwrestling Championship 2025’ seeks to grow and attract international participants, showcasing the charm of Hong Kong as a global hub for sporting events!” he added. 

MARKETING-INTERACTIVE has reached out to UA Finance for more information. 

Don’t miss: UA Finance concludes creative pitch for HK

Back in June last year, UA Finance handed its creative duties for Hong Kong to local agency The Bread Digital, following a competitive pitch in February last year. Under the agreement, The Bread Digital handles the entire creative communication of the brand from 2024 to 2025.  

The agency is chosen as it strives to help the brand to be more approachable and more energetic, hence fostering a better connection with the target audience.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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