Travel creators cash in as Agoda launches new ambassador programme

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Online travel platform Agoda has launched the Agoda ambassador programme, a new initiative aimed at working with travel creators to encourage bookings through its platform.

The programme gives creators unique promo codes to share with their followers, earning a commission for every booking made. Participants can also access sponsored stays and activities valued at up to USD 225 per month, enabling them to showcase Agoda’s partner hotels and destinations.

Some creators may also be featured in the company’s campaigns, increasing their visibility.

Don't miss: Contrite or calculated: Agoda's PR ticks boxes but does it fly?

Agoda said the programme is designed to tap into the influence of social media travel creators, who increasingly shape how travellers discover and plan trips. The platform offers over six million properties, 130,000 flight routes, and 300,000 activities that can be booked together.

Matteo Frigerio, Agoda’s chief marketing officer, said the initiative benefits both creators and the platform’s hotel partners. “By giving them the tools to share authentic experiences and rewarding them for the bookings they generate, we’re building a partnership model that benefits travel creators, travelers and our hotel partners alike,” he said.

The initiative underscores the broader trend: digital platforms are central to travellers in APAC, especially those travelling solo.

According to a study conducted by Scoot and YouGov, travellers turn to online travel agency websites, followed by hotel sites and reviews when booking for an accommodation.

Social media plays a key role in food and activity discovery. Travellers often consult TikTok and Instagram to plan where to eat and what to do while offerings such as rebooking flexibility, and integrated travel bundles help reduce planning friction.

share on