



Topshop and Cara Delevingne reunites after a decade for bold relaunch
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Topshop is making a statement return and it’s doing so with one of London’s biggest icons. The British high street brand has announced a new partnership with supermodel and actor Cara Delevingne, marking what it calls a “bold new era” for the brand.
Delevingne fronts the relaunch campaign, with key visuals channeling the model's raw, confident energy and the distinctive mood she brings to the brand's revival.
The collaboration kicks off with an exclusive 30-piece edit, co-curated by Delevingne, that captures her signature London edge. The collection includes sharp tailoring, statement outerwear and reimagined denim staples in a monochrome palette, accented by rich avocado green.
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Hero pieces include a black-and-white faux shearling coat, an ‘80s-inspired PU jacket, and fresh updates of Topshop cult classics like the Joni and Jamie jeans.
"As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day," said Delevingne.
In addition, Michelle Wilson, Topshop’s managing director, said the partnership is about more than a single collection. “Delevingne is the perfect embodiment of the Topshop spirit — bold, creative, and unapologetically herself," she said.
"This partnership is more than a campaign; it’s a statement of intent as we reintroduce Topshop to the world. We’re bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today," added Wilson.
The Autumn/Winter 2025 edit drops exclusively on Topshop's website on 16 August. A full capsule collection is already in development for 2026/27, with a focus on sustainability, inclusivity and quality design.
Delevingne has a long history with the brand, first appearing in a video to promote its Kate Moss collaboration in 2010. The young model went on to walk in a number of shows during London Fashion Week and also fronted the brand's campaign in 2014 - marking the 21-year-old model's first solo campaign at the time.
The relaunch comes after the brand shuttered its US stores in 2019 after its parent company Arcadia Group USA filed for bankruptcy. According to several media reports at the time, the company cited retail headwinds, poor market conditions and online competition as factors that led to "weak sales".
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