TNB's Raya film wants you to focus on connection, not just celebration

Tenaga Nasional Berhad (TNB) is reminding Malaysians of the simple joys of human connection this Hari Raya with its latest film, "Raya pertama" ('First Raya'). The digital campaign explores how small gestures can strengthen bonds within communities increasingly distant from one another.

The five-minute film follows Adam, a Chinese Muslim revert attending his first Raya at his wife Maria’s kampung (village) open house. Surrounded by laughter and cheer, he initially feels out of place. That begins to change when he meets Ujang, an outgoing local boy who helps him navigate the family dynamics and introduces him to various villagers, from the village head to local goat farmers.

When Adam asks about Ujang’s mother, he learns the boy had only stopped by to deliver peanut sauce, reflecting how the community treats everyone like family. This moment prompts Adam to reflect on his own neighbourhood, where he rarely greets his neighbours or builds connections.

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By the end of the film, Adam has embraced the festive spirit, joining in the celebrations and appreciating the warmth of a close-knit community. The story captures the subtle tensions and joys of festive gatherings while celebrating empathy, openness, and inclusion.

Created in collaboration with Chariot Agency and Reservoir Production, "Raya pertama" is now available across TNB’s digital platforms, including its official social media channels.

Samsul Ariffin Zainuddin, head of group corporate communications at TNB, said the film reflects the company’s commitment to “illuminating the lives of people” by highlighting everyday acts of connection.

“By sharing stories rooted in sincerity and togetherness, we aim to resonate with the realities of everyday life,” he added.

He also emphasised TNB’s continued role in ensuring a stable electricity supply, so every meaningful moment, especially during Hari Raya Aidilfitri, can be celebrated joyfully and brightly.

The release of "Raya pertama" follows TNB’s earlier festive storytelling this year with its Chinese New Year 2026 film, "Roaring blessings". That film explored empathy and understanding by challenging viewers to look beyond first impressions, following Ming, the leader of a lion dance troupe, and Kenny, a young boy whose determination to join the troupe initially raises doubts.

Developed by Chariot Agency, "Roaring blessings" marked a shift in TNB’s festive campaigns from purely celebratory narratives to stories grounded in everyday social tensions and human connection.

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