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Sushi Express defends itself against reported use of overnight rice

Sushi Express defends itself against reported use of overnight rice

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Sushi chain Sushi Express (爭鮮) has defended itself against false advertising accusations and food safety concerns, with reports claiming its sushi items used unrefrigerated "pre-made sushi rice" (預製壽司飯).

Premiering on Wednesday (16 July), the programme "City Focus" (一線搜查) produced by HOY TV reported that Sushi Express, which claimed to sell products that are "produced and sold on the same day" (即日生產、即日銷售), was actually using overnight pre-prepared sushi rice. Additionally, it was discovered that the containers holding the sushi rice had been stored outdoors without refrigeration for over 16 hours.

In response, Sushi Express said in a statement on social media that all containers holding sushi rice are sealed with tamper-proof labels to ensure they remain unopened or uncontaminated during delivery.

“The company has strengthened communication and coordination with logistics suppliers to further standardise the placement process of the rice containers,” the statement reads.

In terms of testing and results, Sushi Express said it regularly commissions independent, certified third-party laboratories to test recent sushi rice samples. The results confirm that the product's pH levels and microbial indicators meet Hong Kong food safety standards, allowing customers to enjoy them with confidence.

Furthermore, Sushi Express clarified that it uses a centralised kitchen for uniform production, treating sushi rice with edible vinegar to keep the pH level below 4.6, which helps inhibit bacterial growth. The company added that it conducts weekly random checks to ensure the acidity remains within safe standards.

Sushi Express has pledged to prioritise food safety as its primary principle. "We understand the public's expectations regarding food safety and value the concerns of all stakeholders. We are committed to continuously reviewing and upholding hygiene standards to provide customers with safe food that offers the best taste," the statement reads. 

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However, Sushi Express's statement has raised dissatisfaction among Hong Kong netizens. Its post on Facebook received over 560 reactions, 450 comments, and 40 shares, a check by MARKETING-INTERACTIVE saw. While some users found it unacceptable that the sushi rice was left unrefrigerated for over 16 hours, others said they would not dare to buy again.

This isn't the first safety concern for Sushi Express. Back in May, a customer at a Yuen Long takeaway shop purchased a Tamago Roll that, while not expired, was found to be moldy. Sushi Express issued an apology and announced that the store would temporarily halt sales of the Tamago Roll for one day to investigate and ensure product safety. The store also conducted thorough cleaning and disinfection.

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Tsingtao urination video sparks food safety concerns: How can it regain consumer trust?
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