StreetIQ launches in Australia, eyes Singapore expansion

A new digital out-of-home platform, StreetIQ, has launched in Australia with the aim of making dynamic creative optimisation easier and more scalable for advertisers.

Founded by Stephen Dolan - one of Facebook’s first employees in Asia, and a former Microsoft sales director for Greater Asia Pacific - the platform has already supported campaigns for Nintendo, Codral and Bakers Delight. Dolan brings a deep tech experience, having ran Facebook’s commercial operations across Singapore, Malaysia, Hong Kong, Korea and Japan.

StreetIQ said plans were already in place to expand into Singapore later this year.

The platform is purpose-built for DOOH environments and is designed to simplify the delivery of dynamic creative across multiple media owners.

It includes built-in creative checks, centralised reporting, and is available via The Trade Desk, Perion (Hivestack), Broadsign (Outmoove) and direct integrations.

“StreetIQ was designed specifically for DOOH,” Dolan said. “It understands the infrastructure, the signal limitations, and the way creative needs to adapt in this space. We built it to remove the friction that’s slowed down dynamic creative for too long.”

Recent executions include a real-time election night campaign for a major broadcaster that refreshed AEC data every 90 seconds across eight dynamic creative fields, as well as a geo-targeted allergy campaign for Codral and a countdown for the Nintendo Switch 2 launch.

“Our focus now is helping advertisers take full advantage of what DOOH can really do,” Dolan said.