Starbucks wows fans and Ozians with Wicked-themed products

Starbucks has collaborated with Universal Pictures to celebrate the cinematic debut of Wicked.  Wicked, arriving in theatres from 20 November, is the untold story of the Witches of Oz.

The film centres on Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege, who has yet to discover her true heart. Wicked Part Two is scheduled to arrive in theatres on 21 November 2025. 

Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise. The partnership covers Malaysia, the Philippines, Singapore, Australia and Vietnam. 

Starting on 20 November, Starbucks fans across APAC can experience the magic of the new beverages and merchandise inspired by Oz and its beloved characters and places, including the Emerald City. 

“As Wicked makes its long-awaited big-screen debut, we’re thrilled to be celebrating its enduring legacy of friendship and community, electrifying the senses in ways only Starbucks can,” said Samuel Fung, vice president, product and marketing, Starbucks Asia Pacific.  

“By joining forces with Universal Pictures, we invite customers and Ozians to a magical Third Place where they can connect over this pop culture moment while indulging in Oz-themed beverages and merchandise. Together we’re unlimited – in our potential to create unforgettable experiences that uplift the everyday,” Fung added. 
 
As part of the partnership, Starbucks is introducing two new handcrafted beverages inspired by Oz’s iconic duo, Glinda and Elphaba. Starbucks will also be rolling out giftable collection of drinkware, including an assortment of cold cups, tumblers, keychains, and more, glistening in vibrant shades of pink, green and gold.  

To help consumers immerse themselves into the world of Oz, the brand will also introduce prismatic cold cups, glittering tumblers, and glow-in-the-dark finds that sparkle with the magic of Glinda and Elphaba.  

Fans can share the magic with Starbucks Cards and eGifts available in an array of Wicked inspired designs. Available in select Starbucks stores is an Emerald City Card perfect for any Ozian.

MARKETING-INTERACTIVE has reached out to Starbucks for more information. 

Don't miss: Starbucks and Hello Kitty celebrate togetherness with new collection

Back in September, Starbucks and Sanrio partnered to celebrate Hello Kitty’s 50th anniversary by offering exclusive limited-edition merchandise and apple-based beverages in 13 markets across the APAC region.

This is Starbucks' first-ever collaboration with the iconic Hello Kitty, celebrating her golden anniversary with a whimsical Starbucks Experience across 13 markets in Asia Pacific, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, South Korea, the Philippines, Australia, New Zealand, India, Cambodia and Brunei. 

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