Soy-prise! OATSIDE expands beyond oat milk

Singapore oat milk brand OATSIDE has unveiled NOBO Soy, a new plant-based milk brand set to shake up Singapore’s soymilk aisle. 

According to the brand, the move comes as soy milk remains one of Asia’s most consumed plant milks, yet its category has seen little innovation in taste or formulation. The launch introduces two new products: 'NOBO Soy', the classic lightly roasted variant, and 'NOBO Almond Soy', which adds dark roasted almond grounds for a nutty twist. Both are designed to be consumed straight from the pack, catering to the growing demand for convenient, high-protein plant-based options.

NOBO Soy’s philosophy extends beyond nutrition. The brand embraces minimalism and authenticity in its design, celebrating the soy bean itself as a cultural and visual icon. To bring the brand to life, NOBO Soy has collaborated with Vietnam-based fashion label CHAUTFIFTH on a limited-edition handbag shaped akin to the brand’s soy bean mascot, available exclusively during the launch.

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Furthermore, NOBO Soy will host an intimate launch dining experience with Senang Supper Club, led by Michelin-trained Chef Marcus Tan. The event will explore the versatility of soy milk in contemporary cuisine, highlighting its cultural significance and nutritional benefits.

Pop-up tasting activations will follow at CapitaLand malls, including Junction 8 (14–15 March) and Lot One (21–22 March), giving consumers the chance to sample both NOBO Soy and NOBO Almond Soy firsthand.

The product will be available from 16 March 2026 via OATSIDE's website and at major retailers such as FairPrice and 7-Eleven, as well as eCommerce platforms.

With NOBO Soy, OATSIDE aims to redefine the expectations of soy milk, combining taste, nutrition, and culture to create a plant-based milk that is both functional and enjoyable.

"Soy milk is something I grew up drinking, it’s nostalgic and nourishing. Yet, it’s something I drink less and less frequently. With NOBO, we wanted to make a soy milk we could feel good about drinking," said Benedict Lim, CEO and founder, OATSIDE.

Commenting on the collaboration, Chau Tran, founder of CHAUFIFT, said “What we love about NOBO is how clear and honest the idea behind the brand is. It’s functional but it’s also expressive and design-led - which is how we approach our design philosophy too."

"The soy bean is such a huge part of so many cultures across Asia, it was an honour, and a challenge, to turn this iconic flavour into something you’d actually want to carry around with you day-to-day," added Tran. 

MARKETING-INTERACTIVE has reached out for more.

The CHAUTFIFTH partnership is not the first time OATSIDE has experimented with creative brand collaborations to extend its identity beyond beverages. Last year, the Singaporean-owned oat milk brand partnered with phone accessories company CASETiFY on a limited-edition collection of tech accessories.

The "OATSIDE x CASETiFY" range featured customisable phone cases, AirPods cases and MacBook covers inspired by nostalgic school lockers, incorporating OATSIDE’s Bearism mascot and playful designs. The collaboration combined CASETiFY’s expertise in tech accessories with OATSIDE’s whimsical brand personality, turning everyday items into expressions of individuality.

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