Sending mail and duit raya just got cute

Kuih, kampung and collectables? Pos Malaysia is betting big on all three this Raya. The national postal operator has unveiled a limited-edition Hari Raya 2026 collection that leans into childhood nostalgia, balik kampung ('back to hometown') memories and the simple joy of duit raya season.

The 2026 Raya collection is part of Pos Malaysia’s broader integrated campaign, "Serba-Serbi Aidilfitri Lagi" ('All about Aidilfitri again'). According to POS Malaysoa the aim of was to create festive collectibles that go beyond traditional stamps, offering items that truly resonate with Malaysians during the festive season

The collection spans illustrated envelopes, a philatelic special pack, playful acrylic charms and an adorable “Kuih krew” ('cookie crew') plushie series. Leading the line-up is the Hari Raya 2026 special pack. Designed off this year’s sampul duit Raya ('Raya packets') key visual, the keepsake includes a miniature sheet with three 60-cent stamps, a greeting card, an envelope and two complimentary sampul duit Ray in two unique designs.

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Meanwhile, the sampul duit Raya set brings storytelling front and centre. Illustrated by a local artist, the envelopes form a continuous festive parade scene when arranged side by side, complete with Raya motifs and balik kampung warmth. Each set comes with ten premium envelopes finished with matte lamination, gold embossing and spot UV accents.

In addition, shoppers at Pos Shop will receive one set as a gift with purchase with a minimum in-store spend of RM25, while stocks last.

Extending the visual identity beyond paper goods, Pos Malaysia is also introducing a range of Hari Raya acrylic charms at RM5 each. The lightweight accessories feature festive and postal icons including the EV van, the classic post office, Abang Pos and the brand’s red postbox. Several elements are adapted directly from the Sampul Duit Raya illustrations to create continuity across the collection.

Rounding out the line-up is the “Kuih krew” plushie series, inspired by traditional kuih raya. Kapit Kutie draws from the folded form of kuih kapit, Dahlia Darling references the floral shape of kuih dahlia or semperit, while Bahulu Boo mirrors the round silhouette of kuih bahulu. Each plushie comes with a mini-Pos Malaysia shopping bag. 

All items in the limited-edition collection are available through the Pos Malaysia online store, with selected merchandise also offered at selected Post Offices and Pos Shop throughout the festive period.

“For more than 200 years, Pos Malaysia has been part of the nation’s story, helping carry the traditions, memories and connections that bring families and communities closer. This spirit of connection is at the heart of what we do every day. Knowing that we help keep Malaysians connected, from busy cities to the most remote villages, is something we hold very close," said Fiona Liao, group chief marketing officer, Pos Malaysia told A+M. 

"The overwhelming response to our sampul duit Raya packets this year is a heartfelt reminder of the brand love and confidence the rakyat continue to place in us. Our 2026 Raya collection was created in that same spirit of gratitude, celebrating the traditions that bring joy across generations. We hope Malaysians will continue this journey with us as we deliver not only parcels and mail, but also festive cheer, togetherness and the feeling of being remembered to homes across the country," added Liao. 

The Raya collection follows the postal operator's Chinese New Year collection. Similarly, the Chinese New Year collection spanned a special pack, limited-edition red packets and acrylic charms. The designs featured a vibrant parade, with a horse taking centre stage in celebration of the Year of the Horse as well as fireworks and lion dances. 

Pos Malaysia also released a Chinese New Year-inspired menu at its cafe. The menu introduced a new banana series flavour for its soft serves, milkshakes and latte, as well as salted egg paus. 

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