Science Centre Singapore picks agency to strengthen social media engagement

Science Centre Singapore has appointed dentsu solutions to lead its social media strategy for the Science Centre Board, under an engagement running from 1 April 2026 to 31 March 2027, with an option to extend for one additional year.

The appointment supports Science Centre Singapore’s broader ambition to position itself as one of Singapore’s leading edutainment destinations, while deepening its role as a trusted institution that connects the community with science, technology, engineering and mathematics through accessible, inspiring and hands-on experiences.

Under the mandate, dentsu will be tasked with developing a social media strategy that grows the centre’s digital footprint, raises visibility for its permanent exhibitions, special exhibitions, core offerings and public programmes, and drives sustained engagement with local and international audiences, according to tender documents seen by MARKETING-INTERACTIVE. 

Don't miss: Ministry of Transport concludes social media pitch

A secondary objective will be to support patronage and visitation to the Centre and its attractions. Science Centre Singapore is targeting 700,000 walk-in public guests in 2026.  

The strategy will also cover the centre’s group of attractions, including the Omni-Theatre, Snow City and KidsSTOP. 

In addition, the wider Science Centre ecosystem includes Singapore Science Centre Global, a wholly owned subsidiary of the Science Centre Board, which focuses on STEM and Singapore science-related educational products for overseas educators, students, international school principals and science centre curators.

MARKETING-INTERACTIVE has reached out for a statement.

The social media appointment follows Science Centre Board’s recent appointment of Alsoknownas (AKA) as its new public relations agency earlier this month. Similarly, AKA’s appointment also runs from 1 April 2026 to 31 March 2027, with an option to extend for an additional year.

The PR remit is structured as a retainer, with AKA leading communications across the centre's full portfolio of attractions. The agency is tasked with developing an integrated, data-driven communications strategy to strengthen brand equity, increase awareness and drive both first-time and repeat visits, as Science Centre Board sharpens its positioning in a competitive attractions landscape and builds momentum towards the new Science Centre in 2027.

Both dentsu and AKA join Science Centre Board’s agency roster, which also includes brand practice Anak as its branding and design agency.

Related articles:  
GovTech picks agency to manage digital and social media channels  
Maybank Singapore calls for social media pitch  
URA names new social media agency