Reo appoints JJ Eastwood to lead product, data and tech for retail media growth

Retail media business reo, powered by oOh!media, has appointed JJ Eastwood as director of product, data and technology as it gears up for the next phase of growth across Australia and New Zealand.

Eastwood will drive reo’s ad tech and data strategy, including smarter targeting, closed-loop reporting and scalable omnichannel solutions for retailers and brands.

A veteran of APAC’s retail media and digital advertising scene, Eastwood was founding managing director of Carousell Media Group, where he built Asia’s largest multi-marketplace retail media network reaching more than 40 million shoppers a month. He has also led Rakuten Advertising’s APAC business and launched eBay’s advertising division in Australia.

“JJ is an outstanding individual, and an internationally respected retail media commercial leader,” said Andrew Every, chief strategy and retail media officer at oOh!media. “His passion for the digital landscape and ecommerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners.”

“Retail media is entering its next phase of maturity, with the future lying in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising," Eastwood said. "Reo is uniquely positioned to lead this shift, blending oOh!media’s national footprint with strong brand partnerships and data innovation.”

The appointment follows Renae Usher joining reo in June as director of sales. In 2025 the business has expanded its footprint through partnerships with Petbarn, Officeworks and Australia Post, building retail media networks that connect brands with millions of Australian shoppers.

According to Morgan Stanley, the Australian retail media market is forecast to nearly triple to $2.8 billion by 2027.