QMS unveils Brisbane CBD digital billboard The Jewel

QMS has launched The Jewel, a new digital large format billboard at 240 Queen Street in Brisbane’s CBD.

The site sits in a pedestrian precinct linking Brisbane’s luxury retail and financial hubs, giving advertisers access to professional, corporate and retail audiences in one of the city’s busiest commercial environments.

The Jewel features a portrait digital screen with full-motion and 3DOOH capability, with QMS saying campaigns can deliver more than 800,000 impressions a week.

The launch expands QMS’ premium digital large format network, which also includes The Emporium in Victoria, The Queen in Queensland, Manly Wharf and Victoria Cross Station in New South Wales, and Rundle Mall in South Australia.

Sara Lappage, chief operating officer at QMS, said the site would give advertisers a premium creative canvas in Brisbane’s CBD.

“The Jewel is set to become one of Brisbane’s most iconic and in demand digital out-of-home assets,” Lappage said.

“Its scale, location and advanced digital capability allow us to offer clients a truly premium creative canvas in the heart of the CBD.”

Lappage said the launch came as Brisbane’s profile continued to grow ahead of 2032.

“As Brisbane continues its evolution toward 2032, with the city’s profile set to grow nationally and globally, The Jewel provides brands with a powerful platform to build presence with valuable audiences at scale, in one of the city’s most important commercial and cultural precincts,” she said.

“Importantly, it strengthens our national network of high-impact digital locations giving brands greater flexibility to deliver bold, creative and contextually relevant campaigns across multiple cities.

“Much like The Emporium in Melbourne, this site sets a new benchmark for creative impact in the Brisbane market.”