Publicis Groupe names Amit Sutha MY CEO

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Publicis Groupe has appointed Amit Sutha as its Malaysia CEO, effective 20 January. He will report to Publicis Groupe Singapore and Southeast Asia CEO, Amrita Randhawa.

In his new role, Amit will be fully responsible for all the operations of Publicis Groupe in the Malaysia market, from creative to media, influence, production, commerce, data, tech and clients. His priority will be to drive impact for the group's clients.

Sutha was formerly president and global chief client officer at McCann Worldgroup New York. Prior to that he was the global chief client officer and global president of performance and campaign content at Mediabrands Content Studio. In the role, Sutha used his cross-category expertise to lead the global business. He was also responsible for building the global addressable/DCO business through smart deployment of strategic COEs, executional hubs while consolidating the tech into one in-house solution, according to his LinkedIn.

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Sutha also helmed the roles of Malaysia CEO at UM Worldwide, CEO at Ensemble Worldwide, country manager at Proximity Worldwide and chief strategy officer at BBDO Malaysia.

“Publicis Groupe in Southeast Asia and globally have had incredible momentum and success in recent years making it absolutely an organisation I want to be a part of. The client-centric design of the group, the people I have met through the process and the ambition have me excited. Delivering client impact and uniting our teams across practices in service of that agenda is something that I am really looking forward to achieving,” said Sutha on his appointment.

“We are excited that Amit has chosen Publicis Groupe as home for the next chapter of his career. Malaysia has a unique role in the design of our Southeast Asia organisation as a center of excellence powering functions from data to performance media and production. As my leadership team and I met and got to know Sutha, it became clear that not only were we meeting someone who had the entrepreneurial spirit and depth of technical capability across functions but someone who already felt like he was part of our team in the way he thought of the market, its talent and our collective future,” said Randhawa.

His appointment comes after Publicis Media Malaysia named Kristine Ong as CEO, effective 2 January 2025. In her new role, Ong will report to Ian Loon, chief transformation officer and CEO of media and digital at Publicis Groupe Singapore / Southeast Asia.

Ong is a veteran with over 30 years in Malaysia's media and business sectors, and has held key positions at various entities including Initiative, Starcom Worldwide, Leo Burnett and Ogilvy & Mather. Most recently she was the chief client officer at Mindshare. Prior to which, she was chief strategy and planning officer, Astro Media Solutions as well as vice president, Astro Media Solutions at Astro.

Her appointment is viewed by Publicis Groupe as a strategic move to bolster the agency's leadership.

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