PR Newswire partners SPH Media to expand SG reach

PR Newswire has inked a strategic partnership with SPH Media to expand the reach of its clients’ press releases across Singapore, providing direct access to two of the nation’s top media outlets: The Straits Times and MONEY FM 89.3.

The tie-up deepens geographic penetration for PR Newswire’s clients, offering brands and communicators an avenue to boost engagement with industry professionals and consumers alike.

The Straits Times, SPH Media’s English flagship daily, remains Singapore’s widest-read newspaper with extensive national and international coverage. Meanwhile, MONEY FM 89.3 is the country’s first and only business and personal finance radio station, reaching audiences round the clock with its English-language programming, according to a statement seen by MARKETING-INTERACTIVE.

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The new press release distribution partnership builds on a content licensing agreement signed between SPH Media and Cision Ltd., PR Newswire’s parent company, in May last year. That deal enables Cision’s clients to monitor online content from all SPH Media outlets via its CisionOne platform.

Key features of the partnership include expanded reach through The Straits Times’ multi-platform presence as well as exclusive access to Singaporean professionals who actively track business and financial news.

“This partnership with SPH Media is the latest example of PR Newswire’s ongoing investment to broaden our global network and ensure our customers reach the most extensive, highest-quality audience in the world,” said Matt Brown, president of PR Newswire.

“By distributing press release content to The Straits Times and MONEY FM 89.3, we’re providing our clients with unparalleled access to a highly engaged and influential Singaporean audience,” he added.

In tandem, Lynn Liu, vice president of audience development and distribution services, PR Newswire APAC, said: “This press release distribution partnership is a powerful synergy, combining Cision’s global reach and technology with SPH Media’s deep understanding of Asian markets and their influential media landscape.”

“We believe this collaboration will unlock significant value for our clients, enabling them to connect with key audiences in a more impactful and data-driven way,” she added.

The partnership comes as SPH Media continues to navigate the shifting media landscape and support its print ecosystem. This financial year, the publisher is spending SG$3 million each month on subsidies to maintain doorstep delivery of newspapers nationwide, in an effort to ease challenges faced by vendors amid rising costs, declining print subscriptions, and high turnover.

The move complements other measures by SPH Media to strengthen its news and content offerings, including its 2024 acquisition of Tech in Asia, which recently shut its site in Indonesia.

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