Pizza Hut shuts Marina Square outlet for intimacy

Pizza Hut Singapore will be closing the entirety of its Marina Square restaurant on 14 February to offer one lucky couple an intimate and private "closed door" candlelit dinner this Valentine's Day. The evening aims to be a symphony of love, with a live violinist serenading the lucky couple for one hour, while they are served a delectable spread from a menu curated just for them.

Additionally, a designed photo station, complete with a polaroid camera and markers, will allow the couple to capture and personalise their memories. Tables will be dressed in fresh flowers and heart-shaped candles, and the romantic ambience will be captured as part of a commemorative video of the couple’s pizza date.

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After dinner, the couple may take a leisurely stroll along the Marina Bay waterfront while soaking in skyline views at Helix Bridge or the Waterfront Promenade to complete the romantic evening.

To enter, customer have to follow Pizza Hut Singapore on Instagram and like the post regarding the giveaway. Next, they have to tag their significant other in the comments and share a cheesy love note. To complete the entry, the person tagged has to like the comment. 

The contest ends on 9 February, and the lucky winner will be notified via Instagram's direct messages.

MARKETING-INTERACTIVE has reached out to Pizza Hut for more information. 

According to Bumble’s 2025 Global Dating Trends, 89% of Singaporean singles believe that small, thoughtful gestures, such as sharing inside jokes, are a fun way to show affection. Hence, Pizza Hut is prompting customers to enter a social media giveaway contest for a chance to win the exclusive intimate dinner.

Valentine's Day has always been a time for brands to spread the love in their own unique way. Last year, brands from various industries shared the love through unique online campaigns and advertisements by jumping onto the bandwagon of Valentine's Day related content. From the creative use of puns to adorable video advertisements, many brands captivated their respective audiences by advertising their own ways of sharing the love.

Dating and social app Bumble went a step further in 2024 by combining the Chinese New Year and Valentine's Day festivities with a campaign titled "Toss love into the New Year". 

Inspired by the traditional and iconic 'Prosperity Toss', more commonly known as 'Lo Hei', the campaign invited singles to come together and toss their dating fatigue away, manifesting a prosperous love life in the Year of the Dragon. 

“We know the pressure that some singles face as we approach Lunar New Year and Valentine’s Day, and we hope to borrow from the traditions of the season to impress upon them that finding love is a journey, while opening up the doors for them to form new connections this year," said Lucille McCart, APAC communications director at Bumble when MARKETING-INTERACTIVE reached out.

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