OOH revenue climbs 6.5% as digital takes bigger share

Australia’s out-of-home advertising market has posted half-year net media revenue of $744.1 million, up 6.5% on the adjusted $698.6 million recorded across the same period in 2025.

Digital out-of-home continued to increase its share of the market, accounting for 77.1% of total revenue in the first half, up from 76% a year earlier, according to the Outdoor Media Association.

The 2025 comparison figure has been adjusted to reflect changes in OMA membership through to July 2026.

The industry body also announced digital out-of-home technology company StreetIQ has joined as a supply member.

StreetIQ provides a cloud-based platform that allows media owners, agencies and advertisers to manage, schedule and deliver campaigns across digital screen networks in real time.

“We're pleased to welcome StreetIQ to the Outdoor Media Association at a time when technology and innovation are playing an increasingly important role in the continued evolution of Out of Home,” OMA CEO Elizabeth McIntyre said.

StreetIQ CEO Jason Cooper said joining the association would allow the company to work more closely with the broader sector.

“At StreetIQ, we're passionate about helping the industry unlock the full potential of Digital Out of Home through smarter technology, better measurement and more dynamic creative execution,” Cooper said.