oOh!media hits a six with new Cricket Australia deal ahead of sold-out Ashes

With the men’s Ashes series already close to a sell-out, oOh!media has teamed up with Cricket Australia to bring live news, highlights and scores to fans across its outdoor network this summer.

From 21 November, the broadcaster’s digital screens - spanning airport, road, retail, street, rail and office environments - will deliver real-time Ashes content nationwide, giving brands a way to stay in the game as cricket fever takes hold.

“Cricket is one of Australia’s favourite summer rituals, and last year’s Boxing Day Test drew more than 370,000 fans to the MCG,” said Mark Fairhurst, chief revenue officer at oOh!media. “Those fans spill into streets, bars, restaurants and retail spaces - right where our out of home assets are. For brands, it’s an unrivalled opportunity to be part of the action.”

The timing couldn’t be better. This year’s Ashes pre-sale saw more than 308,000 tickets snapped up on day one - nearly triple the previous record - with multiple matches now sold out.

Teresa Basile, head of brand and marketing at Cricket Australia, described The Ashes as more than a sporting event. "It’s a rivalry that captures the attention of fans across Australia and the world," she said. "This collaboration helps us take that energy beyond the stadium, reaching fans in their everyday lives.”

The five-Test series kicks off in Perth on 21 November before heading to Brisbane, Adelaide, Melbourne and Sydney, wrapping up with the traditional Pink Test on 8 January.

This isn't first time oOh!media has brought live updates to its network. Earlier this year, the company struck a multi-year deal with Nine to broadcast daily 9News headlines on its large-format digital billboards across Australia. The partnership delivers more than 50 state-based news updates each day across 74 premium roadside sites in five capital cities and regional areas including the NSW Northern Rivers.