Online marketplace Zilingo and Disney tie-up for lifestyle collections

ECommerce platform Zilingo has partnered with The Walt Disney Company (Southeast Asia and South Asia) to develop and retail more than 500 products inspired by MARVEL, Disney and Star Wars characters.The first collection, Marvel X Zilingo, launched on the heels of recently released Avengers: Endgame, ranging from t-shirts to joggers. The collection will also be available on eCommerce platforms such as Tokopedia, Shopee and Lazada across Southeast Asia, and Amazon and Flipkart in India.In the coming months, Aladdin, Frozen 2 and Star Wars-themed collections are slated to be released, coinciding with Disney’s upcoming cinematic releases. Zilingo is also set to launch a Mickey & Friends collection in August. Each collection will be managed by Zilingo’s private label service, from design and manufacturing to logistics, analytics and distribution.Zilingo aims to make its collections easily accessible to over 23% of the global population across five markets in Asia. This comes following the company’s expansion from its B2C platform to its B2B services. Ankiti Bose, co-founder and CEO, Zilingo said the team at Zilingo instantly connected with Disney on both firms’ shared values of courage and hope.“This collaboration is particularly personal for me. I think it is safe to say that almost everyone grew up looking up to MARVEL Super Heroes and I am a big fan myself. We could immediately envision what we wanted to do with Marvel Studios’ Avengers: Endgame and other properties. Over the next few quarters, we hope to bring inspired collections to customers across Asia,” she added.Dan Dossa, vice president and general manager, consumer products commercialisation, The Walt Disney Company Southeast Asia, India, Middle East and North Africa said the team is focused on developing “exceptional” products for Disney, MARVEL, Pixar and Star Wars fans with partners who share its values and high expectations on quality and experience. Working with Zilingo, the Disney team aims to bring “high quality products with an amazing design aesthetic” to fans and consumers in Southeast Asia and India.Read also:WarnerMedia and Disney next to make a stand if Georgia anti-abortion bill passesThe Walt Disney Company SEA makes massive OOH push for Avengers: Endgame in SGDisney restructures APAC team to serve ‘strategic agenda’ in local marketsDisney reorganises business units to ‘allow for more efficient management’