Omnicom PR Group SG names new SVP and managing director

Omnicom PR Group (OPRG) has appointed Mei Lee (pictured) as its senior vice president (SVP) and managing director of its operations in Singapore. 

In the role, Lee will oversee the agency’s Singapore presence, focusing on expanding its capabilities and client roster while driving OPRG’s growth in the market.

Lee brings over 22 years of global, multidisciplinary experience in strategy consulting, marketing, digital transformation, media and general management. Most recently, she served as a partner at Boston Consulting Group in Singapore where she advised technology, media and consumer clients across APAC, Europe, Africa and the United States.

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Prior to her career in management consulting, Lee served as SVP, strategic marketing at Lazada, part of the Alibaba Group, in Singapore. She relocated to Singapore in 2015 to join COMO Group as SVP, digital, CRM & ecommerce for the APAC region. Before that, she held senior roles at a number of leading organizations in the United States, including Conde Nast, J. Crew, Omnicom Media Group and The Walt Disney Company.

Lee also served as an adjunct professor at the University of California Los Angeles from 2009 to 2015, teaching courses in social media marketing, SEO and web analytics. She was named one of the 50 most influential global digital marketing leaders by World Marketing Congress, and one of Asia’s top 50 women leaders by CMO Asia.

Lee will be reporting to Joanne Wong, Asia Pacific (APCAC) president and senior partner at FleishmanHillard, which manages OPRG's Singapore operations.

“Her (Lee's) expertise and fresh perspectives are exactly what we needed as we elevate our offerings across the APAC region to address the increasing complexity our clients face in today’s convergent world. Mei's unique blend of digital transformation expertise, inspirational leadership and deep management consulting experience make her the ideal leader to drive our Singapore operation, a vital hub of our APAC business, into its next phase of growth,” said Wong. 

She added, "Mei’s arrival will be instrumental in shaping our success as we continue to strengthen this market position in 2025 as our top strategic priority". 

“The future of communications is business-informed, data-driven and technology-powered, and I am excited to join an organization that has the expertise, scale, agility and vision to lead this evolution,” said Lee. 

She added, "OPRG has built a strong foundation in Singapore with an incredibly talented and dynamic team, and I look forward to working with everyone to build on this momentum, expand our capabilities and further differentiate ourselves as a trusted business partner in the market that delivers value beyond traditional PR for our clients". 

This move comes after Omnicom initiated a US$13.25 billion all stock deal to acquire Interpublic Group in December last year. The combined company brought together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform.

Together, the companies expanded their capacity to create comprehensive full-funnel solutions that deliver better outcomes for the world’s most sophisticated clients.

“This strategic acquisition creates significant value for both sets of shareholders by combining world-class, highly complementary data and technology platforms enabling new offerings to better serve our clients and drive growth,” said John Wren, chairman and CEO of Omnicom.  

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