Nike investigates alleged data breach following leak claims

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Global sportswear brand Nike is reportedly investigating a potential data breach after a cyber attack group claimed it had leaked data linked to the company's business operations.

In a statement reported by Reuters, Nike said that it takes consumer privacy and data security "very seriously", adding that it is investigating a potential cyber security incident and is actively assessing the situation.

Last week, ransomware group World Leaks claimed it had leaked nearly 1.4TB of Nike data, including corporate and manufacturing data. According to media reports, the exposed data includes designs, materials, prices, audits and product timelines.

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It remains unclear whether the breach involved personally identifiable customer information, or whether it affected data belonging to Nike’s wholesale partners, including JD Sports.

MARKETING-INTERACTIVE has reached out for a statement.

Nike is the latest brand to probe a potential data breach in recent months. Earlier this month, clothing retailer Under Armour reportedly said it was investigating a cyber incident that affected customers’ email addresses and other personal information. The breach is believed to have taken place last year and impacted nearly 72 million email addresses.

Closer to home, Marina Bay Sands was fined SG$315,000 after a data breach exposed the personal information of 665,495 patrons in October last year.

According to findings by the Personal Data Protection Commission (PDPC), the breach stemmed from a software migration exercise in March 2023, during which the company failed to apply proper security controls when transferring data from its old system to a new one. This left patron data from the ArtScience Friends webpage exposed.

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