Nestlé and i-dac strike gold at the Mob-Ex Awards 2024

Nestlé clinched the prestigious Mob-Ex Best of Show – Brand 2024 title with an impressive haul of two gold, four silver, and five bronze trophies. Their standout campaigns included "MAMA MAGIC" in collaboration with Imagic Esolutions and "NESCAFÉ Kape’t Bisig" with WPP-Openmind and Dentsu Creative Philippines. These campaigns excelled across categories such as Best Campaign - Consumer Goods, Best Campaign - eCommerce & Retail, and Best Use of Social.

Following closely behind, Unilever garnered five silver and five bronze trophies, dazzling audiences with campaigns like "Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign” and "POND’S Glows with AR on Mobile to Drive Consideration." Notably, Bupa (Asia) made waves with "Blua Health: A One-stop AI-powered App for Health," securing two gold and three silver trophies.

With three gold, two silver, and three bronze, i-dac emerged triumphant as The Mob-Ex Best of Show – Agency 2024, earning acclaim for campaigns such as "Indomie Ramen Series Launch: The First Integrated Yatai Experience" and "Talk Saves Life: Alodokter's Talking Banner to Save Life in World Mental Health Day." Their victories spanned categories like Best Use of Geofencing, Best Results-Driven Mobile Campaign, and Best Use of Display Advertising.

DigiSalad made a significant impact with their campaigns for Bupa (Asia) and Namco Enterprises Asia, collecting two gold and four silver trophies. Meanwhile, Hakuhodo Digital Indonesia captured attention with campaigns for Telekomunikasi Selular, securing two gold, two silver, and one bronze trophy.

This year’s judging process illuminated a tapestry of diverse and innovative strategies, thanks to our esteemed panel for their meticulous evaluation. We would also like to extend special appreciation to our official beer partners, Heineken Silver and Tiger SOJU, whose contribution added an extra touch of brilliance to the electrifying atmosphere of the event held at Shangri-La Singapore on July 18, 2024. For a comprehensive list of winners, please visit our website.

Heartfelt congratulations once more to all winners and finalists. We eagerly look forward to the 13th edition of the Mob-Ex Awards next year!