Nestlé nabs eCommerce brand of the year at the Asia eCommerce Awards 2024

Nestlé (Zone AOA) emerged as the “eCommerce Brand of the Year” at the seventh annual Asia eCommerce Awards, presented by MARKETING-INTERACTIVE. The company's impressive haul of four gold and one silver award solidified their victory, dethroning last year's winner, A.S. Watson Group.

Nestlé's success was fueled by their outstanding "Nestlé x Lazada Regional Super Brand Day 2024 - Generations Of Love" campaign for Wyeth Nutrition, which garnered wins in categories such as "Best eCommerce Campaign for Content Marketing," "Mobile," "Social Commerce," and "Social Media."

Other strong contenders for the coveted Brand of the Year title included Singtel, Cathay Pacific, A.S. Watson Group (HK), and DBS HK, demonstrating the fierce competition in this year's awards.

In another exciting victory, ZALORA seized the title of “Marketplace / eRetailer of the Year,” overcoming last year's winner, FairPrice Group. ZALORA's two gold and one bronze awards highlighted their achievements in eCommerce.

Winning campaigns included "ZALORAYA 2024" and the "ZALORA VIP (ZVIP) Loyalty Programme," showcasing the company's excellence in B2C campaigns, eCommerce fulfillment, and loyalty programs.

Despite losing the top spot, FairPrice Group maintained a strong presence, securing one gold and one bronze award.

DKSH eCommerce Achieves Fourth Consecutive Agency Win

DKSH eCommerce continued its reign as the "eCommerce Agency of the Year" for an impressive fourth consecutive year. The agency narrowly beat out ADA with a remarkable seven gold, two silver, and five bronze awards. These wins were attributed to campaigns for clients such as Haleon, Blackmores, LEGO, and Mars Wrigley Confectionery (MWC).

ADA also demonstrated exceptional performance, receiving two gold, twelve silver, and four bronze awards. Imagic Esolutions and Omnichat were also among the top-performing agencies.

To see the full list of winners, click here.

This year's Asia eCommerce Awards saw a distinguished panel of 17 judges from leading brands across the region. Marketing-Interactive extends its gratitude to the judges and Official Beer Partner, Asia Pacific Breweries for their invaluable support.

The winners were announced at a gala ceremony held on October 30th at PARKROYAL COLLECTION Pickering. With 37 competitive categories, the awards celebrated the best and brightest in the ever-evolving eCommerce landscape.

MARKETING-INTERACTIVE extends its congratulations to all winners and looks forward to another exciting year of innovation in eCommerce.