Nando’s Singapore rewards PSLE students with free bowls, no matter the results
share on
Nando’s Singapore is showing love to Primary School Leaving Examination (PSLE) students with a cheeky social post.
On results day (25 November), the brand posted a mock certificate from the self-declared “Ministry of Peri-Peri”, mirroring the format of the official slip students received that morning. Printed across the certificate was the line “No matter the results, it’s still on us”, alongside grades A to F paired with the same reward, “1x FREE PERi-Tomato bowl”.
“This is a PSA to all primary 6s. You’ve earned a break. Whatever the results, there’s comfort waiting in a PERi-Tomato bowl,” the caption read.
Don't miss: Having a midday breakdown? Nando's gets deep with PERi bowl campaign
Students can drop by any Nando’s outlet with their physical 2025 PSLE results slip to redeem a free PERi-Tomato bowl paired with either garlic bread or Mediterranean rice.
The post was well-received, based on comments seen by MARKETING-INTERACTIVE. Users praised the brand for its gesture of support, with one even asking if they could still claim the bowl despite already having entered secondary school.
This mirrors a similar move by Nando’s Malaysia earlier in April when it offered free quarter chicken to Sijil Pelajaran Malaysia (SPM) students on the day results were released. As long as students showed their physical 2024 SPM slip, regardless of grades, the meal was on the house.
The post follows a series of trendjacks by Nando’s Singapore. Most recently, the brand posted photos of a Nando’s employee and a customer enjoying their meal together with the text “good day to everyone except that one guy who jumped Ariana [Grande]”. The post went up a day after the Wicked: For Good premiere took place at Universal Studios Singapore, where an incident involving the singer circulated online.
Earlier this year, the brand also tapped into the release of season three of The Summer I Turned Pretty with a “Which TSITP character are you?” quiz. Users were matched to a character from the series based on their usual Nando’s order.
Related articles:
Nando’s Malaysia finds truth and comedy in everyday stories through animation
Nando’s MY turns ‘Belaian Jiwa’ into spicy love song for chicken
Nando’s courts customers with pick-up lines this Ramadan
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window