MTR's new mascot brings Northwest community together

MTR Corporation has collaborated with creative agency Cheil Hong Kong to introduce Light Rail Cutie (輕鐵妹妹), the first-ever dedicated ambassador for the Light Rail network.

Light Rail Cutie expands the MTR ambassador family, joining T-Chai (鐵仔) for MTR Service, KT Chai (機鐵仔) for Airport Express, Captain Go (高鐵隊長) for High Speed Rail, and Green T Baby (綠鐵B) for Green Services. She arrives as a vibrant cultural bridge for the Northwest New Territories.

As a member of the MTR ambassador family, Light Rail Cutie keeps her age a secret. She is the travel expert for Tuen Mun, Yuen Long, and Tin Shui Wai, and also serves as a community cultural ambassador for the area. Light Rail Cutie is cheerful, curious, and friendly. She loves helping others and chatting with locals. Her hobbies include hiking, picnicking, and finding hidden food spots. She hopes to become a travel vlogger and foodie.

Light Rail Cutie also loves exploring the city. Her hair sticks up like a pantograph to help her gather information. She loves nature and owns many green hair accessories. As a "Northwest New Territories foodie expert", she knows all the best places to eat and visit. She enjoys playing with children and always greets locals warmly on the Light Rail.

Running until June, the campaign targets passengers and residents in Tuen Mun, Yuen Long, and Tin Shui Wai. During the pre-launch phase, Light Rail Cutie made surprise appearances across the districts before her official introduction. Some citizens spotted her around town and shared it on Threads and Instagram, creating early buzz and turning the Northwest New Territories into a hot topic of discussion.

Along with “Light Rail Cutie”’s official debut, a one-minute video is rolled out on YouTube. She has filmed her very own vlog , taking citizens on a one-day Light Rail adventure to explore the Northwest New Territories area. From tasty bites to Insta-worthy photo spots, she knows them all. She introduced places such as Tang Ancestral HallTang Ancestral Hall at Ping Shan station, Hang Heung Cake Shop at Tai Tong Road station, and Wetland Park

Along with Light Rail Cutie's official debut, a one-minute video is released on MTR's social channels. In the video, she films her own vlog, taking viewers on a one-day Light Rail adventure through the Northwest New Territories. From local snacks to photo-worthy spots, she knows all the best places-including Tang Ancestral Hall at Ping Shan station, Hang Heung Cake Shop at Tai Tong Road station, and the Wetland Park.

To further engage with the public, MTR has launched a full-body themed Light Rail vehicle featuring Light Rail Cutie in various iconic local scenes. The vehicle now operates across multiple Light Rail routes, adding a cheerful touch to passengers' journeys. This permanent wrap highlights the best local hidden gems and leisure spots in Tuen Mun, Yuen Long, and Tin Shui Wai.

Light Rail Cutie also held surprise meet-and-greet sessions and interactive mini-games, where visitors could win exclusive, limited-edition items. To maintain interest, the specific weekend locations were kept a secret, with the exact spots announced through official channels just a few days before each appearance.

Don’t miss: MTR spreads joy this summer with Chiikawa-themed light rail

Back in July last year, MTR Corporation launched a Chiikawa wrapping light rail to celebrate the"CHIIKAWA DAYS" exhibition at Tsim Sha Tsui, which ran from 1 to 24 August 2025.

The thematic light featured Chiikawa, Hachiware, Usagi, and friends, inviting passengers into Chiikawa's world and spreading joy throughout the community. This came as part of MTR's summer programmes done in collaboration with creative brand AllRightsReserved. 

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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