Montigo brings merry magic to malls with oversized bottle and playful pop-up

Montigo is spreading holiday cheer in style with its new Merry Gifting Collection, turning everyday drinkware into a festive statement. Launched at the end of October, the campaign combines social media buzz, influencer storytelling, and a colorful pop-up experience at Mid Valley KL to celebrate the joy of giving.

The campaign kicked off online, teasing Montigo’s seasonal collection across social channels and leveraging local influencers to showcase the giftable nature of the range. Among them, Celine (@sl_celine) shared a festive short that saw her receiving a Christmas card, decorating her home, and preparing a Montigo gift for her boyfriend, only to discover they had gifted each other Montigo tumblers. The video wrapped with the tagline: “Showing love, sharing it and giving it — all for you.”

Other creators involved included Erika Chew (@erikachew), Azfar Herisyam (@azfarheri), Bob Low (@boblow), Syaza Yusof (@syazaayusof), Fatin Noraishah (@ftnshc), @mytina, @nrhasunazn, and Silvy Wang (@silvywangzhilin), each highlighting different ways Montigo can feature in festive gifting. Beyond social media, Montigo also released three short festive brand films exploring how each bottle in the collection matches different personalities and gifting preferences. From minimalist charm to playful elegance, the film reinforced the idea that Montigo drinkware can be a thoughtful, personalised gift for anyone.

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To bring the campaign to life offline, Montigo set up the Merry Gifting Pop-Up at Mid Valley from 27 October to 2 November. At the heart of the activation stood a giant life-sized Montigo bottle in pastel tones, adorned with charms, instantly capturing attention and drawing shoppers in. Visitors could customise their own bottles with engravings and charms, while a virtual game allowed them to slide boxes on a large screen to capture bottles and charms, a playful nod to the interactive spirit of the festive season.

The collection itself is divided into three distinct ranges. The 'Scandi collection', is inspired by Nordic design, the Scandi line combines clean lines and muted tones for an effortlessly stylish, versatile gift. Meanwhile the 'Bows & cherries collection' features vibrant, playful, and full of cheerful details, this range is perfect for those who want gifts that bring a smile. Finally, the 'Winter flower collection' depicts elegant and bold, featuring floral motifs and radiant seasonal hues, ideal for gift-givers who appreciate lasting beauty.

Montigo also paired the collection with a holiday edition gift box available in six exclusive designs, making it simple to create gifts that are as beautiful as they are meaningful. Pop-up exclusives included the 'Boot charm bundle', a mix-and-match charm set at a promotional price, and a complimentary 'Wildflower ace' bottle for purchases over RM300, while stocks lasted.

The brand's festive campaign strategy balances online storytelling with offline experiences, showing how each bottle can be personalised and shared to bring joy to friends and loved ones. By merging influencer content, brand films, and immersive physical activations, Montigo demonstrates that festive campaigns can be both interactive and visually striking, and that a life-size bottle in a mall is always guaranteed to turn heads.

Back in July, Hijab brand Naelofar took a whimsical trip down memory lane with its latest collaboration, partnering with Polly Pocket to create an immersive, toy-inspired pop-up at KL East Mall. The “Welcome to Pollyville” activation delivers a pastel-hued experience filled with nostalgic charm, mini-games, exclusive merch, and all things pocket-sized. Dominated by the iconic Polly Pocket heart-shaped compact as its centrepiece, the large-scale setup transforms the mall into a life-sized version of Polly’s world. Decked in hues of pink, purple and periwinkle, the event blends childhood nostalgia with fashion-forward flair, especially for fans of the miniature toy universe.

Meanwhile in June, CHAGEE invited Malaysians on a whimsical journey through tea and storytelling with the launch of its limited time "Earl grey tea series", created in collaboration with the British Library. To mark the launch, CHAGEE also hosted a wonderland-themed pop-up at Pavilion Kuala Lumpur, featuring a huge installation of CHAGEE's iconic black lid cup clad in new Alice-themed artwork, alongside fantastical garden and tea party decorations right at the centre of the shopping mall. The pop-up staff were also seen dressed up with bunny ears and top hats, a nod to the literary classic. 

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