MEDIPEEL and TBWA\Singapore crowned Overall HashMasters at the Hashtag Asia Awards 2025

MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand HashMaster title. The South Korean beauty giant dazzled the crowd with a spectacular haul of three Gold and two Silver trophies.

Teaming up with agency Em Obsessed and micro-influencer Emily Tan, MEDIPEEL’s show-stopping campaign "Em Obsessed x MEDIPEEL" triumphed across five major categories: Best Social Commerce Campaign, Best Social Media Community Management, Best Social Media Crisis Management, Best Social Media Customer Service, and Best Campaign by a Micro Influencer.

Hot on their heels was Geneco, powering through the night with two Gold and three Silver trophies for its impressive campaigns "here. sunrise x sunset" and "Till the End of Time".

Rounding off the top three was Indonesia’s Ultra Jaya Milk Industry & Trading Company, which wowed the jury with two Gold, two Silver, and one Bronze trophy. The brand joined forces with a dynamic mix of agencies - ALVA Maleo, Gaspack, Museum of Toys, and Dentsu-DSP - for its creative campaigns “The Unsponsored Sponsor”, #ULTRAOddinary, “Icownic Patch”, and “The Soap”.

On the agency front, TBWA\Singapore owned the stage as it was crowned Overall Agency HashMaster, scoring an impressive four Gold, two Silver, and one Bronze trophy. The agency left its mark with a standout portfolio, including “Nobile Technology” for StarHub, “Frequently Awkward Questions” for SG Enable, “Created at 30,000 FT” for Singapore Airlines, and “Reimagining Singapore” for the National Museum of Singapore.

Close behind was Dentsu Creative Indonesia, grabbing two Gold and one Silver trophy for the energetic “BeAT x Kobo Kanaeru: Beat The Streamers World” campaign for Astra Honda Motor.

Alva Digital rounded out the top three, bagging one Gold and two Bronze trophies with an eye-catching mix of work. Highlights included the immersive “bluXperience” with Orvyn, and the engaging “Kastamer Ngablu” and ‘Sepanjang Jalan Pegangan” for BCA Digital with ADA Asia Indonesia.

For the full list of distinguished winners, we invite you to explore the complete lineup here.

The night’s winners were chosen by a powerhouse panel of 24 senior marketers from leading brands and agencies including Air Selangor, Allianz Indonesia, Anytime Fitness (DKD Group), Bank SMBC Indonesia, CGS International, Esplanade – Theatres on the Bay, Gong cha Global, Greenpark, Hepmil Media Group, HP, M&C Saatchi Performance, Moomoo Financial Singapore, PropertyGuru Group, Publicis Chemistry Malaysia, Siam Commercial Bank, Singapore Red Cross, Singapore Sports Hub, Singapore Symphony Group, Smart Communications, TBWA\Singapore, The Great Room, Trust Bank Singapore, Vena Energy as well as influencer Denise Teo (@deniseteojiaqi) or better known as supercatkei.

The Hashtag Asia Awards 2025 took place on 13 June at Sofitel Singapore City Centre, bringing together the region’s top social media talents for a night of recognition and celebration. We extend our gratitude to our panel of esteemed judges, who dedicated their time and expertise to thoroughly evaluate each submission - ensuring a fair and transparent awards process. The evening was elevated by the generous support of our official Beer Partners — Heineken Silver, Tiger SOJU, and Bernini — who added a lively touch to the festivities.

The MARKETING-INTERACTIVE team extends our heartfelt congratulations to all the winners across their respective categories.