Mandai Wildlife Group nabs Agatha Yap as CMO

Mandai Wildlife Group (Mandai) has appointed Agatha Yap (pictured) as its chief marketing officer (CMO), starting this month. She takes on the role from Jean Choi who continues to lead Mandai's commercial strategy and global partnerships as chief sales officer.

In a statement to MARKETING-INTERACTIVE, Mandai said that Yap joins the organisation as its wildlife and nature destination, Mandai Wildlife Reserve, nears completion.

"We look forward to the perspective she will bring in shaping and driving our marketing strategy for this next phase of growth, while also strengthening our connection with visitors," said a Mandai spokesperson. 

Don't miss: Agatha Yap departs Scoot 

Yap was previously director of marketing, communications and loyalty at Scoot where she played a key role in strengthening the brand's presence and optimising its paid media performance and strategy. She also contributed to expanding advertising revenue opportunities and fostering valuable brand partnerships. 

Prior to her time at Scoot, Yap was senior director, marketing, menu and digital innovations at McDonald's Singapore from 2017 to 2020 and director of sales, marketing, events and programming at Sentosa Development Corporation from 2014 to 2017. She also led marketing at Watsons Singapore and began her career with agency stints at Euro RSCG, BBDO and Bates. 

Meanwhile, Choi was chief sales and marketing officer for over three years. In her role, Choi led the group's commercial portfolio during a defining period of transformation and precinct expansion, according to her LinkedIn.

During her time as CMO, she directed design and creative production to support the successful launches of major precinct assets including Bird Paradise, Mandai Wildlife West, Curiosity Cove, Green Canvas and the new Mandai Rainforest Resort. Most recently, Choi spearheaded the music video campaign for Your Love, a track by globally acclaimed K-pop artist JISOO, in collaboration with the Singapore Tourism Board.

Over the past year, Mandai Wildlife Reserve has been redefining family and visitor experiences by blending wildlife exploration with immersive entertainment and strategic partnerships. From hosting the Asia debut of "Minecraft experience: Villager rescue", where families can navigate interactive biomes and collaborative quests, to transforming the reserve into Zootopia 2’s “Wild patrol”, Mandai has consistently combined storytelling, interactivity, and engagement to create memorable, multi-sensory experiences.

These initiatives share a clear throughline: Mandai is positioning itself as more than a traditional wildlife destination. Meanwhile, strategic partnerships, such as the three-year collaboration with Singapore Airlines, further amplify Mandai’s mission. Under the partnership, travellers flying with Singapore Airlines can expect curated wildlife experiences, co-branded retail collections, and exclusive perks when visiting the Mandai Wildlife Reserve

Separately, Mandai named Omnicom Media agency PHD as its global media agency of record, putting the agency in charge of its integrated media strategy, planning, buying, activation and performance across all paid channels. The remit started in January 2026 and spans Singapore, Australia, India, Indonesia, the Philippines, Japan and South Korea. 

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate. 

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