Malaysia-based artist Ernest Zacharevic planning to sue AirAsia over use of artwork

Penang artist Ernest Zacharevic has decided to sue AirAsia. In a statement seen by A+M, the artist said that AirAsia has used his work without his consent, stating that his murals have appeared in the airline's email campaigns, in-flight magazines, printed banners and more. 

"Whether it's the airline, delivery service or hotel business, my 'bicycle mural' has frequently been featured without my permission," said Zacharevic. 

The artist said that he had formally requested AirAsia to stop using his artwork without proper credit, consent or compensation. While AirAsia had responded to these requests, new instances of unauthorised use have repeated emerged. 

Don't miss: Penang mural artist calls out AirAsia over use of his artwork 

"This repeated behavior has broader implications. Beyond my personal experience, it sends a damaging message that artists’ work can be used freely, without regard for intellectual property rights. This not only undermines my practice but also harms the entire artistic community in Malaysia and the region," said Zacharevic, adding that he feels a responsibility to stand up for himself and for all artists to challenge this narrative and demand accountability. 

Back in November 2024, Zacharevic called out AirAsia in an Instagram story for using his mural on its plane. In conversation with A+M at the time, the artist said he was approached by AirAsia's branding department and will be engaging in talks to resolve the issue. 

The incident garnered significant media attention, however the artist had refrained from engaging with the media or sharing updates on social media. "My intention has never been to provoke or slander AirAsia, but to resolve this matter fairly and professionally," said Zacharevic. 

"This time, AirAsia's response has followed a familiar pattern: issuing standard corporate statements, denying awareness of past infringements and prolonging discussions. While I've remained firm in seeking a fair resolution, the offer I received from AirAsia falls to reflect the value of my work or address the broader issue of unauthorised use," he aded. 

Moving forward, Zacharevic will be filing a legal case with the support of a dedicated team, legal counsel and the Malaysian media and public. 

"I have done everything in my power to resolve this matter amicably. However, AirAsia has now declared its final offer, leaving forward with no choice but to pursue legal action to protect my rights," said Zacharevic. 

"Thank you for your continued support - it means the world to me and to the larger fight for artists' rights. Together, we can ensure that creative work is valued, respected and protected," he added. 

A+M has reached out to AirAsia for a statement.

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