Louis Vuitton docks in Shanghai with The Louis

French luxury brand Louis Vuitton (LV) has unveiled The Louis, a boat-shaped structure moored in Shanghai. Featuring a metallic Monogram-patterned hull on the exterior, the space houses dining, shopping and exhibition areas. This innovative concept connects LV's travel heritage with Shanghai's historical significance as a trading port and "gateway to the east", representing a major brand evolution for the city.

Located in HKRI Taikoo Hui, a landmark mixed-use commercial property in the prime district of Nanjing West Road, The Louis aims to offer audiences a showcase beyond a traditional flagship, blending design, heritage, and cultural engagement.

The space draws inspiration from transoceanic voyages, from its elegant prow and hull embellished with a metallic Monogram, to the sumptuous deck and the stacked upper levels resembling brand’s historic trunks. Every detail embodies the essence of the luxury brand.

Visitors begin their journey on the first floor with the exhibition “Visionary Journeys”, designed in collaboration with the international architectural firm OMA. Spanning 1,200 square metres across two levels, the exhibition offers a deep exploration of the brand’s multi-dimensional legacy.

Centred on themes of travel, craftsmanship, fashion, and innovation, the exhibition features a series of themed galleries, including a voyage room, perfume room, book room, and more, rediscovering the forward momentum of LV from its beginnings through the present day.

Ascending to the second floor, guests can transit into the LV store, showcasing a curated selection of women’s and men’s leather goods, small accessories, shoes, and travel items.

On the third floor, Le Café Louis Vuitton features a bar and relaxed seating areas. The dining space blends warm wood tones, soft lighting, and curated bookshelves, evoking the serenity of classic ocean liners. The design embodies east-meets-west, creating a dialogue between Western and Chinese influences. The menu features both LV’s signature dishes and exclusive new creations crafted especially for this location.

MARKETING-INTERACTIVE has reached out to LV for more information.

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Back in May last year, LV covered its New York flagship store with a giant luggage facade, continuing its tradition of creative storytelling through architecture. The design referenced the brand's historic Trianon Grey canvas, a light grey textile from the 19th century.

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