Lipton brews up buzz with kombucha-fuelled dance anthem

Lipton Ice Tea is using music and dance to bring its new kombucha range to life, teaming up with UK personality Wes Nelson for a choreography-driven campaign aimed at younger audiences.

The campaign centres on a music video titled "Kombucha-cha", set in London’s Camden Market, where Nelson takes a sip of kombucha before launching into a dance routine that grows into a lively street performance. The scene is designed to mirror the brand’s rallying cry: shake off your inhibitions and move together.

The video is part of Lipton’s wider brand push to position its drinks as a feel-good, summer-ready choice. With a tagline that urges fans to “get up and dance,” the campaign blends pop culture, wellness, and shareability to spark awareness and confidence among Gen Z and younger millennials.

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Lipton kombucha is a fermented tea drink with live cultures and real fruit, available in strawberry mint, raspberry, and mango passionfruit. The brand described the drinks as “bursting with life”,  a nod to both the bubbles and the upbeat tone of the campaign.

“The new Lipton Kombucha range is bursting with refreshing, bold, and revitalising flavours and we’re proud to bring the authentic taste and benefits to everyone,” said Victoire Binet, global senior brand director at Lipton Iced Tea. “The tingly bubbles go hand in hand with the infectious energy of Nelson's 'Kombucha-cha' track, creating the perfect moment of joy to make you want to get up and dance.”

Nelson, who rose to fame on Love Island UK and has since released music as a solo artist, said "We all need a little more joy in our lives, and nothing makes you feel alive more than moving your feet. Whether you’re dancing in your bedroom or out with your mates in the sunshine, let’s bring the fun back, one dance and one Kombucha-cha at a time.”

Lipton’s move follows a growing trend of F&B brands tapping into music to stay culturally relevant. Earlier this month, McDonald’s Singapore dropped a rap to promote its new breakfast wraps, in a campaign created by Leo Singapore. The spot highlighted ingredients such as hash browns, ham and eggs, aligning music with mealtime to grab attention across digital and social channels.

Across the border, Ayam Brand Malaysia tapped comedian Luqman Podolski for a rap-infused “Makan lain macam” campaign, reintroducing pantry staples such as sardines, santan kelapa, and ayam carik to younger consumers with a modern twist.

The kombucha-centred campaign follows Lipton’s headline-grabbing April Fool’s Day prank earlier this year, which temporarily convinced fans it was discontinuing its iconic peach-flavoured ice tea. A dramatic “Rest in Peach” post on Instagram sparked online chaos, with TikTok users posting hilariously distraught reactions. The brand later confirmed the announcement was a joke, reassuring fans that the beloved flavour isn’t going anywhere.

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