LEGO Malaysia merges play with fashion in 'Botanical glasshouse' showcase

The LEGO Group has brought its 'Botanical garden' collection to life in Kuala Lumpur with the launch of Asia’s first LEGO Botanical Glasshouse at Pavilion Kuala Lumpur. Open from 15 to 26 October, the immersive pop-up transforms the shopping centre’s Centre Court into a whimsical garden, showcasing the creativity and charm of the LEGO Botanicals collection.

Inspired by the '21353 LEGO® Ideas the botanical garden' set, the glasshouse invites visitors to explore delicate brick-built blooms, tranquil bonsai displays, a LEGO fountain, and a detailed LEGO diorama. Highlights include a life-sized pink rose sculpture, the LEGO 'Bonsai garden', a floral throne, and a “JOY” photo corner, providing both visual delight and interactive experiences. Visitors can also take part in hands-on floral workshops, crafting their own LEGO floral gifts.

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Nina Patricia Da Costa, general manager of Singapore, Malaysia, and APAC Travel Retail at LEGO Group, said, “This marks the debut of our first-ever LEGO Botanical Glasshouse in Asia, as well as the region’s first LEGO Botanical-themed fashion showcase. Through these experiences, we aim to inspire and delight our fans with the endless possibilities that LEGO play can offer.”

The glasshouse is complemented by the region’s first 'LEGO Botanicals fashion show', held on 16 October in collaboration with the Malaysian Official Designers’ Association (MODA). Designers, from iconic names such as Jimmy Lim and Fiziwoo to rising stars, reinterpreted the LEGO Botanicals into wearable couture. Amber Chia opened the show, which debuted 23 unique floral ensembles incorporating brick-built flower details. The designs will remain on public display throughout the pop-up period.

At the entrance, the giant pink rose sculpture, built entirely from LEGO bricks, is a life-sized replica of the newly launched '10374 LEGO® Botanicals bouquet of pink roses', released on 1 October 2025. Alongside it, fans can explore other sets in the LEGO Botanicals range, including classic bouquets of roses, wildflower collections, bonsai trees, and mini arrangements, making the experience both inspirational and a showcase of LEGO’s intricate craftsmanship.

The LEGO Botanicals collection is positioned for adult fans, offering a blend of creativity, décor, and self-expression. The Botanical Glasshouse pop-up, paired with the fashion showcase, illustrates LEGO’s push to merge play, art, and lifestyle. Not too long ago in June, The LEGO Group teamed up with IKEA Malaysia to bring a playful twist to home decor at The Exchange TRX. The “LEGO home” activation transformed the mall’s Central Exchange space into an immersive house tour, where visitors can explore themed interiors styled by IKEA and decorated with signature LEGO brick builds.

When asked by A+M if the campaign signalled a deeper move by LEGO into the lifestyle or home categories, Ágnes Molnár, marketing director of Singapore, Malaysia and APAC travel retail, said that the group currently has a broad lineup of sets which are ideal for any occassion and age. "That being said, our portfolio is ever evolving, we are continuously trying to innovate in our product design to cater for a broad range of interests. Home and decor will continue to be an exciting space for us to tap into."

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