KTMB and LEGOLAND Malaysia put rail tourism on the fun track

Keretapi Tanah Melayu Berhad (KTMB) has signed a memorandum of understanding (MoU) with LEGOLAND Malaysia Resort to strengthen rail tourism, improve public mobility and drive domestic and international tourism to Malaysia’s southern corridor.

The partnership is aimed at encouraging more Malaysians to use KTMB’s Electric Train Service (ETS) when travelling to Johor, particularly for family leisure and tourism.

As part of the collaboration, KTMB and LEGOLAND Malaysia Resort are offering ETS users a 35% discount on LEGOLAND Malaysia day tickets across all travel sectors. The offer runs from 21 May to 21 November 2026.

Don't miss: Muslim travellers projected to hit 245m by 2030 as women reshape tourism demand

According to KTMB, the initiative comes as the ETS network continues to expand, making travel from the northern region, Klang Valley and other states to Johor more accessible and practical.

The company said the partnership also supports the “Road to rail” aspiration, which encourages travellers to shift from road transport to rail as a safer, faster, more comfortable and sustainable option.

The collaboration is also expected to support tourism growth in Johor, with LEGOLAND Malaysia Resort positioned as one of the region’s key family tourism destinations.

KTMB added that it is open to further collaborations with tourism players, attraction operators and strategic partners, particularly in Johor, to promote destinations connected through its nationwide station network and strengthen Malaysia’s rail tourism ecosystem.

The partnership comes as LEGOLAND Malaysia continues to roll out seasonal and family-focused experiences. Earlier this year, the resort launched its month-long Lunar New Year campaign, “Garden of prosperity”, running from 22 January to 22 February 2026. The activation transformed the park with red lanterns, cherry blossoms and large-scale LEGO builds, anchored by a 2.4-metre LEGO Horse centrepiece inspired by the LEGO 40779 Year of the Horse Chinese zodiac limited edition set.

The campaign also featured hands-on activities such as “Build-a-horse” workshops, LEGO orange tree making, a brick-built Chinese calligraphy mural, minifigure trading and a user-generated content contest with weekly prizes.

In September last year, the resort said it would debut Asia’s first LEGO Ferrari “Build & race” attraction in Johor by Q4 2025, allowing visitors to build, test and race LEGO Ferrari cars in an interactive setting.

At the time, LEGOLAND Malaysia also launched a nationwide roadshow, beginning with a pop-up at Pavilion Bukit Jalil, to preview the experience and promote ticket and annual pass deals.

Earlier this year, The LEGO Group, in support of Visit Malaysia 2026 (VM2026), launched the “Let’s go Malaysia 2026” campaign transforms a section of KLIA into what LEGO calls a “mini airport within an airport”, blending creative play, cultural storytelling and retail into a single experiential activation.

As airports increasingly evolve beyond transit hubs into full-fledged lifestyle destinations, this shows that brands are finding new ways to engage travellers where dwell time is high and attention is captive.

Related articles: 
LEGOLAND Malaysia taps SG60 spirit with mini Singapore build    
LEGOLAND Malaysia Resort names new PR agency for MY and SG   
KTMB breaks down its viral Coldplay PSA, sparked by a late-night group chat