Kojie-San’s DIY session with Tasya Kissty makes personal scent stories tangible

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Skincare brand Kojie-San Indonesia has launched “Wangimu, Ceritamu” to introduce five new perfume variants - each mapped to distinct personality traits. At the 12 June event, a DIY macrame bag session led by content creator Tasya Kissty offered a more tactile and memorable take on the evolving role of beauty marketing.

Rather than positioning perfume as merely a final touch to one’s appearance, the event treated fragrance as a gateway to memory, identity, and narrative. “Scent has a magical way of bringing us back to a moment - a memory,” said Livia Temadja, brand manager of Kojie-San Indonesia.

The launch also featured a scent discovery zone and pre-event personality test, designed to match attendees with a fragrance. Through a series of guided questions, guests were encouraged to uncover key aspects of their personality - then matched with one of the five fragrance variants. Upon arrival at the event, each guest received a sticker symbolising their fragrance match, adding a thoughtful layer of personalisation to the experience.

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In the scent discovery area, guests could explore all five fragrance variants - sampling each aroma and learning the story behind its composition. The experience was designed to help individuals find a scent they not only enjoy, but one that truly reflects who they are.

Attendees were invited to craft macrame bags that mirrored their personalities - guided by professional facilitators and Kissty’s creative input. The materials and design choices reflected the same sensibility as the perfumes: five variants, five characters, five ways of being.

The five scents - Mizuki (fresh and cheerful), Shizuka (thoughtful and calm), Hikari (warm and optimistic), Ayame (strong and independent), and Aozora (free-spirited and serene) - were introduced to ensure that consumers don’t just wear the perfume, but feel seen by it.

In a post-Covid-19 economy where identity-driven consumption continues to influence purchase behaviour, beauty brands are under pressure to shift from product-first to experience-first narratives.

“We want each Kojie-San user to feel how a single fragrance can carry countless stories, even become part of how others remember them,” Temadja added.

Kojie-San is an Indonesian skincare brand known for its use of Kojic Acid in affordable, effective brightening products. As consumer needs evolve, the brand is expanding beyond skincare - embracing personal care and self-expression.

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