John Hardy celebrates beauty of commitment with Valentine's Day campaign

John Hardy has unveiled a Valentine’s Day campaign to celebrate the art of doing everything with love and the beauty of commitment. 

As part of the campaign, John Hardy’s highlighted collection includes the Love Knot - a testament to enduring love and exceptional craftsmanship that celebrates the art of doing everything with love. Each piece serves as a beautiful expression of commitment and connection, whether between two people or between oneself and the world. 

Inspired by John Hardy's iconic classic chain, the Love Knot collection weaves two chains together by hand, creating a bond as strong as the love it symbolises.  

Each knot, a unique expression of resilience and commitment, is a testament to the enduring power of love. From dainty and delicate to bold and expressive, this timeless collection empowers men and women alike to wear their love – everyday, every way. 

The newest additions to the collection include the Double Row Bracelet and Ring, featuring the signature knotted design in a bold, contemporary double-row style. Other highlights include the statement-making Earrings and Hoop Earrings in silver with sparkling diamond pavé that will complement and enhance any outfit.

MARKETING-INTERACTIVE has reached out to John Hardy for more information.

Don't miss: John Hardy unveils new pop-up at SOGO Kai Tak

Back in November 2024, the Bali-based jewellery brand launched a pop-up at SOGO Kai Tak in Hong Kong. This expansion is part of the brand's strategy leading up to its 50th anniversary in 2025 under creative chairman Reed Krakoff.

In a conversation with MARKETING-INTERACTIVE, a spokesperson from John Hardy said the aim of the expanded and refreshed presence in the new leisure landmark in the heart of Kowloon is to bring exceptional shopping experience to cater customers from the district and beyond through its jewelries and store.

This new location promises to elevate the retail experience with warm hospitality, immersive design, all while celebrating the brand's commitment to sustainable luxury. It targets women who are innately confident when it comes to remixing timeless luxury in modern ways, as well as men who seek designs that embody natural forms and timeless strength to reflect the quiet confidence that they're known for.

The SOGO Kai Tak opening marks a significant milestone in John Hardy's journey, inviting customers to discover a unique fusion of artisanal excellence and modern elegance at the heart of Hong Kong.

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