JD.com joins 12 tech brands to unveil virtual idol girl group

Chinese eCommerce giant JD.com has partnered with 12 hardware brands, including Lenovo and ASUS, to launch a virtual idol girl group called “十二姬”, releasing their first AI single, "Unlock My Love."

The collaborating hardware brands also include Red Magic (紅魔), ROG, AOC, Gigabyte (技嘉科技), Colourful (七彩虹), Galaxy Microsystems (影馳), Micro-Star International (微星),  SANC, HKC and Maxsun (銘瑄).

Powered by JD.com's JoyAI model, the virtual girl group made their debut in JD.com’s live stream on Monday (2 March). The 12 members correspond to the representative virtual images of each brand, including Lenovo - 拯救姬; Red Magic - Mora 紅魔姬; ROG - ROG Princess; ASUS - 天選姬; AOC - 愛攻姬; Gigabyte - 雕妹; Colourful - 柒小希; Galaxy Microsystems - 星曜娘; Micro-Star - 魔龍姬; SANC - Koko; HKC - 極光姬; and Maxsun - 璦珈.

JD.com's self-developed JoyAI model powers the avatars, utilising DiT as the foundational pre-training base for video generation, according to Sino Finance. It supports multiple control inputs, including text, audio, reference images, and poses. The resulting digital avatars exhibit high lip-sync accuracy, strong expressiveness, and robust text control, ensuring high performance and intensity.

To enrich the “十二姬” intellectual property (IP) content ecosystem, JD.com will partner with the AIGC Game IP Short Film Competition, part of the 16th Beijing International Film Festival's games, animation, and film segment. They will launch an AI Comic Drama called 十二姬的次元宇宙 - JD Film and Television Drama Competition, inviting global fans of the two-dimensional culture, esports players, AIGC creators, and brand enthusiasts to co-create.

MARKETING-INTERACTIVE has reached out to JD.com for more information.

Don’t miss: JD.com to open major art museum in Shenzhen

Back in January, JD.com launched JD Museum, an institution dedicated to contemporary visual and performing arts and culture. Set to open in late 2027, the museum will be a flagship feature of the company's new headquarters within the Shenzhen Bay Super Headquarters Base.

The museum will be situated in a building designed by architect Büro Ole Scheeren, described as a "Scenic City", with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square metres, the museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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