JCDecaux wins Burwood and Ku-ring-gai council contracts

JCDecaux has won out-of-home advertising contracts with Burwood Council and Ku-ring-gai Council, expanding its digital small format footprint across Sydney.

The contracts cover two distinct local government areas: Burwood’s growing after-dark precinct and Ku-ring-gai’s North Shore town centres, including Lindfield, Gordon and Turramurra.

The wins will give brands access to commuter, retail, dining and weekend audiences across local village and town centre environments.

“Sydney is no longer a 9-to-5 city. As more LGA precincts extend into the evening, the nighttime economy becomes a genuine growth driver for advertisers,” David Watkins, co-CEO of JCDecaux ANZ, said.

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“Small Format allows advertisers to connect with audiences as they move through their every day, whether they’re on the way to work, shopping or heading out at night. For brands, that means being noticed and remembered in real moments, rather than competing for attention in a crowded online feed.

“And programmatic buying provides the flexibility to run different messages at different times of day and to dial activity up when these areas are at their busiest.”

In Burwood, JCDecaux has renewed its advertising partnership with council for a 10-year term following a tender. The renewed deal includes a digitised upgrade to the small format network and a new digital large format site in the Burwood CBD.

The renewal comes as Burwood progresses its After Dark Strategy, with the central Sydney suburb designated a Special Entertainment Precinct under the NSW Government’s 24-Hour Economy strategy.

“Our After Dark Strategy is about bringing our precinct to life beyond 5pm. Upgraded digital Small Format signage will allow advertisers to engage audiences enjoying Burwood’s growing and exciting night-time economy,” John Faker, mayor of Burwood, said.

“This partnership with JCDecaux also helps Council promote everything our local area has to offer while creating safer, more vibrant public spaces.”

JCDecaux has also been awarded the small format advertising contract with Ku-ring-gai Council, extending its network across key North Shore town centres.

Ku-ring-gai’s community is expected to grow significantly over the next 15 years, strengthening the LGA’s $8.5 billion economy. Council is also developing a nighttime economy action plan to support more active town centres.

“Our town centres are where community life happens; people commuting, shopping locally, meeting friends and attending events. Brands can reach highly engaged local audiences in real, everyday moments across our key centres,” Christine Kay, mayor of Ku-ring-gai, added.