HSBC onboards Design Bridge & Partners' HK MD as APAC head of employer brand

Design Bridge and Partners’ managing director of Hong Kong Hannah Duley (pictured) has left to join HSBC as head of employer brand for APAC.

Within the newly created role, Duley will report to Kristien Turner, global head of employer brand, HSBC. Heading up the newly formed employer brand team, Duley aims to shift the focus towards talent.

“Our objective is to drive incremental impact by consistently enhancing talent experiences and boosting talent advocacy. This approach will not only reinforce our position as an employer of choice but also enrich the experiences of external stakeholders interacting with our business,” Duley told MARKETING-INTERACTIVE.

Duley joined Design Bridge and Partners in 2021 as APAC regional client services director. She was then promoted to managing director of Hong Kong in 2022.

Prior to Design Bridge and Partners, Duley was the APAC regional innovation director of Ogilvy. Duley had helmed various senior agency roles in New Zealand, Hong Kong and London.

Duley said: “For too long, branding has concentrated primarily on marketing to external audiences. However, to truly maximise brand impact, businesses must ensure their brand is integrated into everyday experiences, starting with their talent and employees.”

Don't miss: Design Bridge and Partners launches as new WPP design partnership

Back in April 2023, Design Bridge and Partners launched as a new WPP global design company, following the merger of Design Bridge and Superunion which was announced in 2022.

John Morris, who was formerly CEO of Design Bridge, will serve as Group CEO while Jim Prior, who was previously CEO of Superunion, will serve as chairman. Mark Budden, the company's APAC chairman, on the other hand, will pick up duties as chairman for Asia Pacific.

Design Bridge and Partners will pull together talent from across its 850-person strong network which operates in 12 countries to unlock potential for brands, businesses and people alike.

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