How Sun Life Malaysia is giving preloved Raya clothes a second life

Sun Life Malaysia is giving festive generosity a bigger stage this year. The insurer has returned with "Baju Raya lama baharu 2.0" ('Old new Raya clothes'), a community-driven initiative that breathes new life into pre-loved Raya attire, now extending beyond the Klang Valley to Penang and Johor with the help of THE SHOUT GROUP.

Building on the success of 2025, which saw over 2,000kg of garments collected and refreshed into Raya outfits, the 2026 edition broadens the campaign’s reach to elderly care centres, children’s homes, and single-mother communities, ensuring the festive spirit touches those who need it most.

Supporting the multi-state rollout are both returning and new partners. AEON BiG continues to provide convenient donation drop-off points nationwide, while KLOTH Cares handles the sorting and preparation of donated garments. FedEx joins this year as a logistics partner, enabling transport and distribution across states.

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Participants are encouraged to donate their baju melayu, baju kurung, and samping in any style, colour, or size, as long as items are clean and in good, wearable condition. Brand ambassador Alif Satar took to Instagram to amplify the initiative. 

“At Sun Life Malaysia, our purpose is to help clients achieve lifetime financial security and live healthier lives. ‘Baju Raya lama baharu’ reflects our belief that small actions, when multiplied collectively, can create meaningful change," said Ho Teck Seng, president and country head, Sun Life Malaysia. 

He added, "The overwhelming response last year affirmed that this initiative resonated deeply with Malaysians, and expanding it this year allows us to bring brighter Raya moments to even more individuals and families." 

In tandem, Syahriza Badron, managing director of THE SHOUT GROUP said, "What stood out to us last year wasn’t just the volume of donations, but how willingly Malaysians stepped in when given a clear and accessible way to help. This year’s expansion beyond Klang Valley is a direct response to that, taking a proven idea and scaling it so more communities can benefit."

The focus on community giving continues elsewhere this week, as Big Tree launched its “Foto Hari Raya paling menarik 2026” (‘Most attractive Hari Raya 2026 photo’) campaign, inviting Malaysians to share cherished festive moments.

Under the tagline ‘Berkat dikongsi, bahagia dirasai’ (‘Sharing blessings, embracing joy’), selected photos will be showcased on Big Tree’s digital out-of-home screens across major cities, turning city streets into vibrant galleries of shared celebration. Twelve winners will receive RM500 in Raya money, with an additional RM200 per winner donated to the Media Prima–NSTP Humanitarian Fund, extending the festive cheer to those in need.

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